Mixed Pack Recommendation
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Project Summary
The Brief
This video is focused on the creator giving a recommendation of Lucky Saint's new mixed pack of beers to the viewer. This pack contains: our award-winning Superior Unfiltered Lager, and our Brand New Hazy IPA.
Important here that the shoot looks like it's shot in the summer, with sun & blue skies. Please shoot this outside in your garden. If shot in a garden, please ensure it is tidy & well maintained.
Other important things to include: please show the actual liquid of the beer, with the correct amount of head on top. Please also focus on the fact the beer is refreshing, perfect for the summer.
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Lucky Saint is a great tasting alcohol-free beer. We are focused on creating the best alcohol-free beer on the market. Our beer is only 53 calories, brewed using four natural ingredients, vegan, and has over 2000 five-star reviews.
Shot 1: Cans pulled out of box
Copy 1: Stop scrolling if you want delicious alcohol-free beer
Shot 2: Unboxing the beer. Taking the cans out and showing them to the camera. refer to the inspo video for an example (9-12s). (the golden ladybird is a nice feature to focus on, please also point out the calories, 0.5% alcohol)
Copy 2: Lucky Saint have released a mixed pack of their award winning lager, and brand new Hazy IPA
Shot 3: Pouring the IPA into a glass and sipping the beer.
Copy 3: The new IPA tastes amazing, crisp, hoppy & fruity
Shot 4: Sipping the lager from the can
Copy 4: The unfiltered lager is delicious and refreshing as always
Shot 5: Close-up of the cans (begin with IPA, then cut to Lager)
Copy 5: If you're not sure which beer you'd prefer, this is the perfect box for you
Shot 6: Cheers the beer to the camera
Copy 6: Give them a try now and you'll get £10 off your first order
Micheal please, from the ASMR video!
DOs:
- Make the content summer focused, the beer must look refreshing and this must be shot on a sunny day with blue skies
- Have a tidy background with good lighting (no mess in background please)
- Include a mixture of detail shots (close up of the beer fizzing, close up of the chilled ice-cold bottle, close up of the labelling) and wider shots (of the whole unboxing experience)
- Include different angles (please don’t stick to a singular angle like in the example videos, we’d like some variety)
- Experiment with different angles (for example, a POV shot would be a great addition to the unboxing video)
- pour the beer into your very own Lucky Saint Glass, which will be sent to you.
- open the beer using you Lucky Saint barblade, which will be sent to you
- If poured out, beer must have a head. Ideally 1-1.5cm. The glass must be full. No flat looking, tiny lacklustre heads.
DONT:
- Have too much head on the beer when it’s poured out
- Have any other brands in shot
- Display any barcodes on packaging
SHOT: Spin box on table (see s3 of
COPY: I've found the solution to mid-week beers
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Lucky Saint is an alcohol-free Superior Unfiltered Lager made with just four natural ingredients - Pilsner Malt, Hallertau Hops, Spring Water and classic lager yeast. We leave our beer unfiltered for maximum flavour, without the alcohol. 53 calories per bottle and vegan. Lucky Saint is a refreshing, versatile lager best paired with dishes full of bold flavours. Try with a creamy, aromatic curry or barbecued meats.
Product USPs:
-Non-alcoholic
-Low in calories: 53 Kcals per bottle/can
-Vegan
-Brewed using four natural ingredients
-Over 2000 five-star reviews
Motivations/ reasons to drink Lucky Saint:
-It tastes great, just like a full-strength beer
-It allows you to enjoy a beer with your friends after a long day
-You'll feel fresh the day after having a Lucky Saint
-You'll be in a better position to attack your goals (this could be fitness, wellness, if you have a hobby you're pursuing, etc...)
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
We’re not wacky and we don’t swear. We avoid puns and cliches such as ‘cracking open a cold one’; ‘wash down with a cold one’.
We’re focused on rewarding those who choose not to drink with the beer they deserve. It’s about being proud to have Lucky Saint in your fridge and share it with your friends.
Focus on the quality of the beer and how the benefits and lifestyle make you feel. We’re proud to be non-alcoholic and to contribute to people having more balanced and fulfilled lives - our customers can still go for a drink and not miss out on socialising with their friends, but they’ll wake up with a clear head and will be able to make the most of the day after.
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
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