Sensitive Skincare Routine
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an educational and engaging video showcasing your sensitive skincare routine with Cleure's Facial Pack. Highlight why Cleure is ideal for sensitive skin by discussing the ingredients they use and the harmful ones they leave out. Share your personal journey of finding the right skincare solution.
Concept
Strong Hook:
Start with a compelling hook that captures attention immediately.
Personal Skincare Journey
Share your experience with trying numerous skincare products that caused various skin issues.
Mention the irritating ingredients in those products.
Introduction to Cleure
Introduce Cleure’s Facial Pack and explain how it differs from other products.
Highlight the harmful ingredients Cleure avoids and the beneficial ingredients they include.
Ingredients Explanation
Educate viewers on the key ingredients in Cleure's Facial Pack and their benefits.
Discuss how these ingredients nourish and protect sensitive skin.
Positive Changes
Talk about the positive changes in your skin since switching to Cleure.
Mention specific improvements and how Cleure addressed your skin concerns.
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Ingredient Highlights:
Sodium Hyaluronate - The gentler salt form of hyaluronic acid – smoothes, hydrates, and helps prevent and reduce fine lines and wrinkles
100% pure Shea Butter - Softens the skin and provides antioxidants vitamins A and E, anti inflammatory so it soothes irritated skin and helps reduce redness
Glycerin - Helps lock moisture into the outer layer of skin
Free of: fragrance, sls, parabens, salicylates, gluten, dyes, formaldehyde, and most common allergens and irritants
Good for: contact dermatitis, eczema, rosacea, psoriasis, and other sensitivities
*Please use this as a general guide. We want your personality and experience to shine through, and ultimately the video should sound and feel authentic to you! Please feel free to give it your own flair, use your own language and tone of voice, and customize it to your personal experience with our products.
Introduction:
Hook Options
- “Struggling to find the perfect skincare for your sensitive skin? Here’s how Cleure transformed mine!”
- “If you have sensitive skin like me, you know the struggle. Cleure’s Skincare is a game-changer!”
- “POV: your skin is too sensitive for most products”
- “POV: you’re allergic to everything”
- “This skincare routine healed my skin barrier”
Personal Skincare Journey
- “I’ve tried countless skincare products over the years, but most of them caused more harm than good. My skin would break out, get red, feel itchy…”
- “Many products contain ingredients like fragrances, SLS, parabens, and formaldehyde, which can be really irritating, especially for sensitive skin.”
Introduction to Cleure
- “Then I found Cleure, and it’s been a complete game-changer for me.”
- “What sets Cleure apart is what they leave out – no fragrances, SLS, parabens, salicylates, gluten, dyes, or formaldehyde. These are all common irritants that Cleure avoids.”
- Ingredients Explanation:
- “Instead, Cleure uses ingredients that nourish and protect the skin. Let’s talk about a few key ones.” (Opportunity to highlight Cleure’s tagline: Ingredients With Intention)
- “Sodium Hyaluronate: A gentler form of hyaluronic acid that smoothes, hydrates, and helps reduce fine lines and wrinkles.”
- “100% Pure Shea Butter: This softens the skin and provides antioxidant vitamins A and E. It’s anti-inflammatory, so it soothes irritated skin and helps reduce redness.”
- “Glycerin: It helps lock moisture into the outer layer of the skin, keeping it hydrated and healthy.”
Positive Changes
- “Since switching to Cleure, my skin has improved dramatically. It’s no longer red and irritated, and it feels so much smoother and hydrated.”
- “Cleure’s Facial Pack has been great for my contact dermatitis and has even helped with my rosacea flare-ups.”
Conclusion and Call to Action
- “If you’re struggling with sensitive skin, give Cleure’s Facial Pack a try. Your skin will thank you!”
- “Check out their website to learn more and get your own Cleure Facial Pack today!”
Ensure the lighting is good to clearly show your skin.
Be authentic and personal, sharing your own experience and results.
Mention the hypoallergenic and dermatologically recommended aspects of Cleure's products.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Cleure focus is to help people (90% women) with sensitive skin prevent their hair care, skin care and oral care. Our products are free of fragrance, parabens, dyes, alcohol and other common irritating ingredients, while resulting in healthy and radiant hair, skin and a beautiful smile.
Like our logo or Cleure
Vanicream, Paula's Choice, CeraVe
casual
Vanicream, Paula's Choice, CeraVe
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