Organic TikTok content with TRIP - Help us launch a new product 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hi there,
We're looking to work with some amazing content creators to create x1 TikTok video for them to post on their organic TikTok feed. We'd then love to boost this content to help it reach our amazing community.
The deadline for this content to go live is the 17th of April. It's a top secret project so you'll be the first to receive and post about our Mindful Blend 👀
TIP: Please share your TikTok link when applying!
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Mindful Blend
It’s the drink we’ve all been waiting for. Meet Mindful Blend from TRIP: natures powerful botanicals, brought together for the very first time. With Magnesium to bring balance, Lion’s Mane for clarity, and Ashwagandha and L-theanine to help combat stress, every drop has been carefully crafted for calm. Pick your favourite flavour and find a new way to unwind.
Cucumber Mint
Meet your new favourite way to unwind. With a unique blend of Magnesium, Lion’s Mane, Ashwagandha and L-theanine, every delicious drop has been crafted for calm.
With a crisp cucumber kick and a hint of mint, every lightly sparkling drop has been crafted for calm.
Take a sip and find a new way to unwind.
Blood Orange Rosemary
It’s the ingredients everyone’s talking about, in one unique blend. With Magnesium, Lion’s Mane, Ashwagandha and L-theanine, every refreshing drop has been crafted for calm.
With tangy blood orange, warming ginger and lime, plus the lightest hint of lemon balm and rosemary, every lightly sparkling drop has been crafted for calm.
Take a sip and find your balance, naturally.
Including ingredients like
Magnesium
An essential mineral for the body. Recent studies suggest it may help to lower stress levels and improve your mood, as well as supporting sleep and general wellbeing.
Lion’s Mane
Part of a family of ‘therapeutic mushrooms’, Lion’s Mane is believed to help enhance focus and clarity, as well as boosting your mood.
Ashwagandha
An evergreen shrub grown in Asia and parts of Africa. Studies show that it can reduce cortisol levels, helping the body adapt to stress.
L-theanine
An amino acid found in green tea, L-theanine is believed to help reduce the effects of stress.
Please create a video that is natural and authentic to you!
Share content building hype through top secret news.
HOOK: (along the lines of) 'TRIP are launching a top secret product with viral ingredients'
We would love for you to film a chatty unboxing of our new and exciting product launch that you got your hands on first. Face to camera and making this video look as natural and organic as possible is ideal.
- Opening shot of both cans - Cucumber Mint and Blood Orange Rosemary
- Opening drinks with thirst quenching noise of the can
- Tasting and first impressions chatting about the amazing viral ingredients
- It's a brand new drink from TRIP that doesn't have CBD but has the same amazing calming effect and helps you unwind and relax in the evening
--- talking points:
- I've got a sneak peek/first look at an exciting new product from TRIP..coming soon packed full of viral ingredients
- Showing sneak peeks to can but not the full can and instead showing the drink being poured, close up shots etc
- Here's what I can tell you....Highlighting one viral ingredient only. Let me know and I can give everyone an individual ingredient to talk about
- Do not mention Mindful Blend
Compensation has been updated to reflect the whitelisting fee!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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