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Project Summary

Project Name
No Ultra-processed Dog Food
Brand
Natures Menu
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

An educational piece on the benefits of feeding raw food, may not be aware of how superior it is for their dog’s health and wellbeing, showing the problems with ultra processed dog food.

Looking for bigger breeds like Labradors, Retrivers, etc. Please make sure the 'Pet' section of your profile is up to date so we can see the Breed/Photo.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We're the original raw dog food brand

Main Concept
Script/Description of Scenes

Create a script / storyboard that's authentic and natural! Pick what resonates with you from the following talking points. Please share your storyboard/script ahead of filming.

Essential Messaging: 

  • -You know highly-processed food can lead to long-term health problems for humans but you didn’t realise it would be the same for your dog
  • -You love Natures Menu because it has a complete and balanced raw range of products are made from 80% meat with 20% fruits, vegetables and superfoods = 100% natural ingredients
  • -No grain, no gluten recipes, no colourings, no additives, no preservatives
  • -Single protein (meat) which can be useful for dogs suffering from sensitive stomachs or stomachs issues
  • -Formulated by vets
  • -Comes in convenient nuggets, just pour thaw and serve

Structure :

Hook 

I’ve had “my dog” for X years, I’ve I’ve only just found out/realised  I should have been feeding them this

Narrative

  • You eat high quality unprocessed food
  • But you feed ultra processed to you dog
  • Negatives of highly processed foods
  • Natures Menu Benefits

CTA

Switch to Natures Menu Today

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Natures Menu
Pronunciation
Social Media
Category
About

NATURAL INGREDIENTS

NO SURPRISES

We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,

on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.

QUALITY YOUR PET DESERVES

We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.

ONLY THE FINEST INGREDIENTS

From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.

DELIVERY YOU CAN RELY ON

It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.

A TEAM OF EXPERTS

Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.

Brand Guidelines

Bella & Duke, Butternut Box

Tone of voice

Casual but informative 

Competitors/similar brands

Bella & Duke, Butternut Box

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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