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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Cashback.co.uk - New Hooks
Brand
AdForce Media
Brand
Cashback
Compensation for this project
$180
Duration
Up to 15 seconds
Format
Physical product
No

The Brief

Description

We’re looking for 6 additional, new hooks, to supplement a demonstration video for Cashback.co.uk that has already been produced. To clarify, we’re looking for 6 additional, new hooks. We do not require another demonstration video, only the 6 new hooks.

# Variations
Additional Variations
6
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We’re looking for 6 additional, new hooks, to supplement a demonstration video for Cashback.co.uk that has already been produced. To clarify, we’re looking for 6 additional, new hooks. We do not require another demonstration video, only the 6 new hooks.

Main Concept
Script/Description of Scenes

Hook One

Scene: Video of you looking directly at the camera, opening an empty purse, turning it upside down and shaking it (to demonstrate it’s empty), looking fed up for ‘Strapped for Cash’ and then enthusiastic for ’You gotta check out this money hack!’.

Voiceover: Strapped for Cash? You gotta check out this money hack!

Hook Two

Scene: Video of you browsing Netflix, Spotify, Disney+, etc, as many subscriptions as you have!

Voiceover: Love your subscriptions but hate the cost? Cashback pays for all mine now! Check this out!

Hook Three

Scene: Video of you placing a couple of common items into a full shopping trolly inside Tesco.

Voiceover: Worried about soaring prices? Cashback paid for all of this! Here's how it works!

Hook Four

Scene: Video of you with a delicious takeaway from Just Eat. The more food the better!

Voiceover: We’ve ordered ALL this takeaway from Just Eat thanks to Cashback. Want to know how?

Hook Five

Scene: Video of you looking embarrassed, getting your card declined at a card reader in a public location, such as a restaurant. 

Voiceover: This used to be so embarrassing… but thanks to Cashback, I no longer get my card declined! Here’s how it works!

Hook Six

Scene: Video of you at home ‘drowning’ in utility bills & paperwork.

Voiceover: Slash mounting household bills with Cashback! This is my favourite money hack!

Key creative guideline – Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)

The text should be the same as what was used in the original video, therefore keeping the hooks and main video consistent.

Additional information

Key creative guideline – Add engaging captions to your video! remember to submit the version with and without! 

The text should be the same as what was used in the original video, therefore keeping the hooks and main video consistent.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

see script/story

3rd Variation

see script/story

About the client
Name
AdForce Media
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Cashback
Social Media
Category
Other
About
Discover the smarter way to earn cashback, your ultimate portal for earning some extra cash!
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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