2. Menopause Journey: The best natural alternative to HRT
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like to create problem solving videos to promote Harmonie Daily, our award-winning and hormone-free menopause relief. This video should narrate your pre and post-Harmonie Daily experience, focusing on the tangible improvements in your daily life.
The focus of this video is to emphasize that Harmonie Daily is the best natural alternative to HRT.
Begin the video by describing your struggles before using Harmonie Daily, followed by a revelation moment showcasing the benefits you experienced, ending with a strong call-to-action (CTA) encouraging viewers to start their own transformation journey with Harmonie Daily.
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https://umawell.com/products/harmonie-daily
Harmonie Daily® provides lasting, hormone-free relief for 48 menopause symptoms. Drawing on over 20 years of scientific research, our powerful formula targets hot flashes, night sweats, sleep, fatigue, anxiety, brain fog, weight gain, blood pressure, vaginal dryness & more. Harmonie Daily is specially formulated with all of the essential vitamins, clean phytoestrogens and science-backed ingredients that your body needs to tackle the daily struggles of perimenopause, menopause, and postmenopause.
Doctors Recommended Formula: Harmonie Daily has earned recommendations from over 30,200 doctors worldwide.
Tailored for each stage: Ideal for perimenopause, menopause and postmenopause
Soy & hormone free: 16 plant-based ingredients at clinical dosage levels
Please create a script that is natural and authentic to your experience with menopause. Please use the following as a guide to provide structure for your video.
Hook: (pick one that relates best to your experience)
- Wave Goodbye to HRT
- SKIP HORMONE REPLACEMENT THERAPY
- CONSIDERING TAKING HRT ?
- Bet Your Health on HRT? Harmonie Daily Says You Deserve Better.
Body: Highlight the efficacy of Harmonie Daily in combating menopause symptoms naturally, drawing parallels to the relief provided by HRT, but without the hormonal intervention.
Share your experiences of switching from HRT to Harmonie Daily, and the relief you continue to enjoy.
Ingredient Highlight: Dive briefly into the key natural ingredients in Harmonie Daily, explaining how they mimic the benefits of HRT without introducing hormones into the body.
Impact Showcase: Display before-and-after scenarios of your life, illustrating how Harmonie Daily has enabled you to regain balance, control, and joy in their daily activities, contrasting with their experiences on HRT.
Conclusion and CTA:
End by urging viewers to choose the natural powerhouse, Harmonie Daily, for a safer and effective relief from menopause symptoms.
"I am so grateful for discovering Harmonie Daily. It has made such a positive impact on my menopause journey. If you're struggling with menopause symptoms, I highly recommend giving Harmonie Daily a try. It may just change your life like it did mine. "
Visuals: please film around 15 seconds of the following scenes, which will be weaved into your video during editing.
- depicting 'before' of discomfort (e.g. in bed looking uncomfortable, or looking at self in mirror)
- depicting the 'after' of relief (e.g. happy making a cup of tea, chatting on the phone with a friend, exercising)
- taking 1 - 2 capsules a day
- eating food
- going on a walk, selfie-style
- holding up the package and smiling to the camera
- product close ups
- anything else you can think of that can make the video more visually engaging
Rachel and Pilar at Twirl will work closely with you and provide guidance to create the video. Please upload individual files (e.g. script direct to camera and visuals) to Twirl, when you are ready. We will also edit your video and check you are happy with the final outcome before submitting to the client.
DO
- Please film in natural bright light, and keep your background neat and not cluttered
- Wear neutral colours
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app.
- No blurry footage, not being able to see the product or you clearly
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We’re on a mission to provide naturally effective solutions for perfectly natural symptoms. Laboratoires üma is a French laboratory focused on helping women live longer, healthier lives. We’re on a mission to provide naturally effective solutions for perfectly natural symptoms. We create non-prescription solutions that treat women’s health issues, using ingredients from nature as often as we can to maximize effectiveness and relief.
Rooted in our belief that women deserve the best, most-informed, well-researched tools to manage their health, we're dedicated to bringing advanced, innovative, and naturally sourced solutions to a woman's menopause journey. We aim to change the narrative of menopause, allowing every woman to discover her inner goddess.
Laboratoires üma
Competitors: Mpowder, Flovitamins, neuaura.co, Promensil, Estroven
Empowering: our products are designed to help women navigate through a significant life change. Our language should inspire confidence and independence, making our customers feel strong and capable.
Informed and Educative: Given the scientific backing of our products, our voice should reflect a sense of authority and knowledge. We use language that shows we're an expert in our field. You want to educate our audience about menopause, its symptoms, and how our products can help.
Relatable and Understanding: Understanding that menopause can be a challenging time for many women, our tone should be compassionate and empathetic. It's essential to communicate that we understand what our customers are going through and are here to support them.
Positive and Optimistic: Emphasize the positive aspects of this life stage and how our products can help make this transition smoother. Our tone should be uplifting and hopeful, focusing on the potential benefits and improvements in quality of life that our products can bring.
Authentic and Transparent: We are honest and transparent about our products, our ingredients, and the results customers can expect. This builds trust with our audience.
Professional yet Approachable: While maintaining a professional tone, it's also essential to be approachable. This helps build a connection with our audience and makes our brand more human and relatable.
Competitors: Mpowder, Flovitamins, neuaura.co, Promensil, Estroven
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