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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Scribe Holiday Handovers V2
Brand
Scribe
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We’re looking for you to create a TikTok-style video less than 60 seconds in length that show you using Scribe to solve a problem or in a scenario. We’re looking for your videos to have:

  • Scroll-stopping hooks
  • Lots of cuts & editing to keep viewers engaged
  • High-quality footage of you using Scribe to make a step-by-step guide

Our team created 1 viral video with over 1M views (check it out here). Our goal is for you to make more videos like this that advertise Scribe to audiences we’re most interested in.

Please follow the script below and ensure that your video meets all of the requirements in the video checklist:

This video will focus on the pressure of creating handovers notes before taking time off work.

Your video must follow this script as much as possible, but feel free to make some creative tweaks where it feels appropriate to you and try to make it as entertaining and engaging as you can.

NOTE: Ideally you can turnaround within 3-5 days of being selected, as the brief is fully fledged.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Scribe (www.scribehow.com) is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with automatic screenshots and text instructions by capturing your screen while you click and type.

Main Concept
Script/Description of Scenes

Hook Script:

“Getting asked work questions while trying to take time off is the WORST! 

But I’ve found a tool that gives my team all the information they need whilst i’m away, so I can FINALLY take a break in peace!”

Hook Visual Cues:

[Keep it casual and real, as if talking to a friend. Make sure the audio is clear and level. Bring this alive through interesting camera angles and editing - feel free to add some personality and your own touch to this - we want to avoid looking like you’re just sat at a desk reading a script.]

Detail/Demo Script:

“It’s called Scribe, and it lets me create how-to guides for all the tools and processes my team might need to help cover my workload. 

I only have to do the process once, and Scribe automatically generates a step-by-step guide showing exactly how it’s done! It includes all the important information, like site links, screenshots that show my teammates where they need to click, and written explanations to give more detail behind how to complete every step. 

I give my team access, and thats it! If they need to, they can ask questions around specific steps using the built in feedback feature, which I can answer before I clock out.”

Detail/Demo Visual Cues:

[For the demo section, we need you to highlight the magic behind Scribe and how easy it is to use as a platform. 

As you say ‘i do the process once’ show yourself doing the last couple of points of this Scribe https://scribehow.com/shared/HowtoresizeallcolumnsinGoogleSheetspx6zz7VTMubXuMO4ofQWg?referrer=community  - then make a BIG point of clicking the ‘stop capture’ button on the Scribe chrome extension and show the Scribe thats been generated. 

As you talk through the next part of the Script - zoom into and demo the specific sections of the Scribe you are referring to. Make sure that what is being shown in the video matches back to what you are explaining, for example, when saying ‘screenshots showing where you need to click’ show this specific element of a Scribe.]

CTA Script:

“Feel confident in your handovers. Head over to Scribehow.com now to get started.”

CTA Visual Cues:

[Use text overlay to show the url scribehow.com, otherwise feel free to present as you wish]

Additional information

We need creators who can confidently present software on a laptop or desktop computer - showing Scribe clearly and making it visually easy to follow.

Please also refer to the following checklist:

  • Use the provided audiovisual script 
  • Script format: each video must be in this format

Hook: Present a problem that you/your audience have that can be easily solved with Scribe.

Demonstration: Demonstrate what a Scribe looks like.

Call to action: Emphasize Scribe as the solution to the problem you presented. Direct viewers to install Scribe.

  • Length: No longer than 60 seconds.
  • Music (if used): Pre-cleared sounds only: any music used must be authorized for commercial use. Check here for pre-cleared music.
  • Provide Scribe with Edited videos with and without music
  • Hook: captivating, scroll-stopping opener. Please include your face in the first few frames.
  • Call to action: must be included at the end of the video. Please use the CTAs provided in the Script.

Videography:

  • Clear shots of Scribe in use that are easy to read.
  • Multiple angles & cuts to keep viewers engaged
  • High-quality footage with good lighting
  • Keep all on-screen text in the ‘safe zone’ (220px from the top and 420 px from the bottom )
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Scribe
Pronunciation
Social Media
Category
Software
About

Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with screenshots and text instructions by recording your screen while you click and type, meaning you can create easy to follow guides in minutes, not hours.

Brand Guidelines

Zapier, Motion, Asana, Monday, Click Up

Tone of voice

Casual, Friendly, Approachable, Inclusive, Informative

Competitors/similar brands

Zapier, Motion, Asana, Monday, Click Up

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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