DMR bundle
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to get an unboxing video of our Diet Meal Replacement taster bundle. This bundle contains 5 x210g pouches of meal replacement, and is the perfect option for people wanted to find their favourite flavour shake.
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Diet Meal Replacement Taster Bundle: https://www.theproteinworks.com/diet-meal-replacement-taster-bundle?fbclid=IwAR06U9KhwaJATKPDodwUq1LjKwy17AWBvwXDsIhwCWnVkQAchbCt08924
Diet Meal Replacement is a high protein, low calorie nutritionally complete meal. It is a perfect choice for breakfast or lunch for people who have busy lives, don't have time to prepare something health, or are looking to lose weight on a calorie restricted diet. Think busy parents, working professionals, and people that don't have a lot of time to prepare healthy. nutritious food. This bundle contains 5 x 210g pouches. Each pouch contains 3 meals, so there is 15 meals in total. You can pick any 5 flavours to find your favourite. Works out at just £1.18 per meal.
Hook: (whilst unboxing the bundle) Guys I'm super excited I have just received my diet meal replacement taster bundle from Protein Works.
(This is not a script, just a direction for the video to take)
I was eyeing up these shakes for ages but couldn't decide on a flavour to choose. That's when I discovered that Protein Works had launched their taster bundle.
You get to choose 5 different flavours and get 3 meals in each so you can discover your favourite.
You get 15 meals in total and it works out at just £1.18 per meal!
CTA: don't miss out on the chance to get your taster bundle today. Orders yours through the link below.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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