Reviewing the Calm Tincture by Plants to the Rescue
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Project Summary
The Brief
We'd like you to talk about your experience with the Calm Tincture.
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https://plantstotherescue.co/products/calm
A non‑alcoholic herbal tincture made with 3 potent nervines (Oat Tops, Skullcap, Hawthorn) and an adaptogen (Ashwagandha) that come together to create the ultimate hug in a drop, essential in moments of stress or anxiety. Take Calm to ease those frazzled nerves and experience a sense of comforting peace when you need it the most.
We are big believers in the power of herbal tinctures. This is one of the oldest forms of plant medicine we know and also one of the most bioavailable. Tinctures are fast acting because the medicinal compounds in them get absorbed through the mucus membranes in our mouth, bypassing the digestive system where often they may get flushed out or take longer to get absorbed into the bloodstream.
Most tinctures on the market are alcoholic and don't suit people who can't drink, or who don't because of health or religious reasons. Our founder is intolerant to alcohol so she set out to create a brand that sells exclusively non-alcoholic tinctures.
Hook
“Not to be dramatic but my life wouldn’t be the same without this product” (face to camera — tight shot — holding product)
Problem:
- I used to unwind with a glass of wine, (B-roll: You drinking a glass of wine in the evening — needs to be quite clearly evening time)
- but lately, I've been trying to take better care of myself (throwing alcohol out + yoga/walking/exercise)
- So, I set out to find a healthier alternative to my nightly ritual. (face to camera)
Solution:
- Aaaaaand guess what turns out to be the perfect wine replacement? Nervines! Nervines are medicinal herbs that help you relax. They’re like a hug for a stressed out mind! (face to camera)
- And let me tell you, the Calm Tincture from Plants to the Rescue is PACKED with these. (close up shots of the product, the pipette, drops)
Benefits:
- I like to make a little mocktail out of it, sip…and slip into bliss. (B-roll: you making a mocktail)
- It’s like the ultimate hug in a drop that helps me unwind without the sugar and hangover! (B-roll: you sipping a mocktail — the environment needs to look like a cosy evening in - you could be watching tv or reading a book)
CTA:
Whatever’s in this handy little bottle…works! Like no joke, this is a game-changer. Click on the link below to try Calm for yourself.
Anybody who looks natural and who appears without much makeup on the social media channels.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We believe that Nature IS Medicine.
We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus.
All of our products are made with real, whole plants and don’t contain GMOs, fillers, artificial chemicals, and additives. So you’re getting the most potent version of your herbs – the way nature intended.
Casual, holistic, natural, ever so slightly mystical
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