Club Cultured's new premium ferments & pickles.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want the ad to highlight the amazing benefits and taste of our high quality ferments & pickles. Why people need to try them and how they will positively impact their health & happiness.
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https://clubcultured.com/collections/products
Premium ferments & pickles focused on enhancing your wellness, designed by a Michelin-star trained chef.
Empower your journey to optimal gut health, providing your microbiome - one of your most important organs, with what it needs to thrive!
“The Simplest Way To Improve Your Gut Health?”
Opening (0-5 seconds):
The creator, in a home kitchen, greets viewers with a smile, surrounded by colourful jars of ferments and pickles. - voiceover talks about the simplest way to improve your gut health is by eating fermented foods and a diverse range of plants.
Showcasing the Products (6-15 seconds):
Quick close-ups of various ferments and pickles, as the creator highlights their unique flavours and natural ingredients. Showing them eating some of the products and loving them.
Health Benefits (16-25 seconds):
The creator mentions key health benefits: gut health, immune support, improved digestion using simple, relatable language.
Personal Endorsement (26-35 seconds):
A quick personal testimony from the creator about their own positive experience with these products, emphasising taste and health. And how they are better than what else they have tried before, mention pain points!
Call to Action (36-45 seconds):
The creator invites viewers to try Club Cultured. They end with a cheerful "Join the Club and be part of the flavour and wellness journey" Mention the 25% discount code.
Closing:
The screen displays the website and social media handles as the creator waves goodbye. (we can take care of this, so feel free to just end with waving)
close with the CTA being the discount code ' 25% off with the code GUTHEALTH25
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
we would love the hook on the variation to be...'Fermented foods should never taste this good' also ending with the same CTA
close with the CTA being the discount code ' 25% off with the code GUTHEALTH25
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At the heart of the Club burns a steadfast commitment: to create a world where vibrant health and true happiness are the norm, not just aspirations.
Our creations go beyond mere nourishment; they are the embodiment of our belief in the life-changing power of conscious, wholesome choices.
Each ferment is more than a product – it's a beacon of our journey towards complete wellness, where age-old traditions meet contemporary health knowledge.
Our mission extends beyond the creation of fermented foods.
It's about igniting a movement towards mindful living, where every bite is an opportunity to foster well-being and joy.
We see our role as more than producers; we are your partners in a transformative journey towards a healthier, more joyful life.
With every product we craft, we aspire to inspire. Let's celebrate the power of good food to bring about positive change in our daily habits, overall well-being, and the world at large.
Join us in embracing a lifestyle where each meal enriches not just the body, but also the soul, leading us all towards a life of harmony and health.
Peace, Love & The Club
#KEEPITCULTURED
We are all about natural & healthy products. We make premium ferments & pickles that help your gut thrive which in turn makes you feel your best. Ultra Processed Foods (UPFs) are who we like to throw shade at as one of our products, Tempeh is a natural, healthy plant based protein whereas the majority of what else on the market is highly processed. We make everything ourselves at our fermentation facility in Norfolk. The slogan on our packaging is Unlocking Taste, Unleashing Wellness and our hashtag is #KEEPITCULTURED.
in the world of ads and brand content our I role models for inspiration would be ZOE, AG1, Heights, Simmer.
In regards to brands operating in the same space they are all very boring but they would be Better Nature, Tiba Tempeh, Eaten Alive, London Fermentry.
Our brand vibe is inspired by the surf culture of Bali & Australia so we are very relaxed.
We like to have a laugh and not take ourselves to seriously.
in the world of ads and brand content our I role models for inspiration would be ZOE, AG1, Heights, Simmer.
In regards to brands operating in the same space they are all very boring but they would be Better Nature, Tiba Tempeh, Eaten Alive, London Fermentry.
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