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Project Summary

Project Name
Introducing Unfabled's Debloat Superblend
Brand
Unfabled
Brand
Website
Compensation for this project
$185
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a problem-solution style video that spotlights the Unfabled Debloat Superblend as a go-to, effective option for bloating relief.

# Variations
Additional Variations
2
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Unfabled's Debloat Superblend is your go-to for rapid, targeted bloating relief.  With 90 capsules in a pack, this is one of the most cost-effective bloating supplements out there. Unlike other bloating supplements out there that rely on probiotics to have a gradual impact on your bloating, the Unfabled Debloat Superblend is formulated with 5 digestive enzymes that work to reduce digestive bloating as and when you need it, making it ideal when you having hormonal bloating or endo belly at different points in your cycle, or even on-the-go for holiday bloating. Our vegan-friendly supplement blends 5 digestive enzymes with 7 natural bloat-relieving ingredients, including Peppermint Leaf, Ginger, and Fennel Seed, to provide quick and efficient relief when you need it the most. Whether you’re dealing with post-meal discomfort, PMS bloating or an endo belly flare-up, a quick capsule or two can help soothe your stomach and reduce bloating.

Main Concept
Script/Description of Scenes

Hook: This is how I went from this (show picture of bloated tummy), to this (point to picture of flat tummy after taking Unfabled's debloat superblend) 

Start with: I used to think bloating was something I just had to deal with (show pictures/video of bloated belly), so when I saw Unfabled's Debloat Superblend, I wasn’t sure it would work for me. I’ve been trying it out, (footage of product, creator taking capsules, etc.) and honestly - the results have been game changing (show footage of tummy without bloating, results from taking debloat super blend). 

Unlike other products out there that you need to take every day for it to have effects, Unfabled’s Debloat Superblend is a take-as-needed formula packed full of digestive enzymes that work soon after using them, so you can have them with you on the go. 

Designed by clinical experts and real women, this formula has been created to tackle stubborn bloating, no matter what phase of your cycle you’re in. 

CTA: Get yours at unfabled.co

Key things to highlight:

  1. Clinically formulated for women, by women - Unfabled is a female founded business and experts in women’s health.
  2. Natural, clean ingredients.
  3. Take as needed and quick effects.
  4. Super cost-effective.

This script is a guideline, feel free to get creative with it and work in a way that reflects your personal style!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Start with a different hook: "75% of women struggle with bloating before or just after their period, so if this looks like you (creator bloating footage), you’re not alone"

3rd Variation

Start with a different hook: "If you're worried about bloating on holiday this summer, I've got you. This is the summer holiday essential you didn't know you needed (show debloat superblend) and that I won't be going anywhere with out."

About the client
Name
Unfabled
Pronunciation
un-fay-build
Social Media
Category
Health/Wellness
About

Unfabled is the UK’s leading consumer destination for women’s health and wellness.

We’re so much more than just an online store. We’re a go-to health and wellness companion for women: with a personalised product recommendation tool, a health library and more than 400 sustainable products from over 60 independent brands. After 3.5 years of hard work finding the best, clinically vetted products on the market - we noticed something was missing. There wasn’t a range of evidence-backed essentials, using only clean & natural ingredients that prioritised affordability and value for money. But today they’re here – Unfabled’s essentials for all women’s health needs, sitting alongside the well-known brands we’re proud to have on our platform. 

Brand Guidelines

We look to brands like The Ordinary for inspiration, and our competitors are probably brands like Rheal, Free Soul.

Tone of voice

We're a friendly, casual and relatable brand but we're clinically-backed. Think of us as your straight-talking friend with a medical background. We do the research, have a clinical lead and GP who works with us, and tell you the facts, so you know you can trust us. We don't use euphemisms like 'aunt flo' or 'time of the month' - we call a period a period, and a vagina a vagina. We're also relatable no matter your age - a companion from your first period right through to menopause. 

Competitors/similar brands

We look to brands like The Ordinary for inspiration, and our competitors are probably brands like Rheal, Free Soul.

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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