Selected creator will be assigned to 2 briefs. Please apply to all. In your application, please upload any previous cooking video / photo examples.
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Brand Overview:
We are looking for 1 UGC creator to do 3 different recipes for Chakalaka Brands. Chakalaka Brands offers a range of South African bean dishes that are plant-based, gluten-free, and embody a vibrant blend of beans, vegetables, and spices. Their products are available in three varieties: Mathata (mild), Original (medium), and Mathata (spicy). These bean dishes are traditionally served at South African barbecues or braais, and they represent a celebration of life, vibrant flavors, and cultural unity.
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Each video should briefly introduce Chakalaka Brands, highlighting the uniqueness of the product and its cultural significance. Avoid repeating recipes already featured by the brand, like hot dogs or quesadillas.
Please be creative in recipe selection and presentation, drawing inspiration from the brand's existing content and ethos.
For product information and inspiration:
https://www.instagram.com/chakalakabrands
For recipe ideas (excluding hot dogs or quesadillas): https://chakalakabrands.com/recipes/
Please create a script / concept that is natural and authentic to you! Please share your recipe choice and a rough guide of your script ahead of filming.
Voice-Over Video
Style: A step-by-step cooking video with a voice-over narrative.
Content: Showcase a recipe using one of the Chakalaka Brands' products, focusing on the process and the final dish.
Tone: Warm and inviting.
Feel free to add your own style and personality. We are giving you creative freedom. Here are other really good examples:
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https://www.instagram.com/p/Cw8O27APDsR/
https://www.instagram.com/p/Cw0jIY1RChl/
https://www.instagram.com/p/Cv-jj_ogB10/
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Social Media Marketing and Content Creation