Embryolisse Lait-Crème Product Range using an exact audio trend
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Project Summary
The Brief
Create an engaging user-generated content (UGC) video inspired by the provided video link, featuring the versatile Lait-Crème product range from Embryolisse, including Lait-Crème Concentré, Lait-Crème Fluide +, and Lait-Crème Sensitive utilizing the same background voiceover trend to evoke a similar emotional connection.
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Lait- Crème Concentré:
Description:
• Best seller since 1950. The ideal moisturizing care in all circumstances
• Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
• Multi-purpose: It’s a 6-in-1 product.
• Versatile: Suitable for all skin types, including sensitive skin
• Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
• Hydrates and softens the skin, leaving it smooth and supple.
• Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
• Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Lait Crème Sensitive:
Description:
• Multi-function nourishing moisturizer
• Hypoallergenic & Fragrance-free
• All the benefits of the Lait Crème Concentre in a formula developed for a sensitive skin. Rich in essential fatty acids and vitamins that provide the skin with nutrients, retain water, and protect it from aggressions. The skin regains suppleness and elasticity, it is plumped, smooth and soft.
Key Features:
• Hypoallergenic: Free from fragrance and harsh irritants, making it suitable for sensitive and reactive skin.
• Soothing: Formulated with gentle, calming ingredients to reduce redness and discomfort.
• Lightweight: Absorbs quickly into the skin without leaving a greasy or heavy residue.
Benefits:
• Provides long-lasting hydration and comfort to sensitive skin, helping to restore its natural balance.
• Helps to reduce inflammation and irritation, promoting a calmer and more even complexion.
• Can be used daily as part of a gentle skincare routine to maintain healthy and hydrated ski
Lait-Crème Fluid + is the latest addition to Embryolisse's renowned skincare line. It's a variation of the beloved classic Lait-Crème Concentré, offering enhanced hydration and nourishment for all skin types. With its lightweight formula and the 6-in-1 multi-functional benefit it's set to revolutionize skincare routines worldwide.
6-in-1 multi-functional product consist of:
- Face moisturizer: Provides intense hydration, leaving skin soft and supple. It can also be mixed with your foundation for a glowy and hydrated skin and make-up holding all day.
- Body moisturizer: Provides intense hydration
- Make-up base: Creates a smooth canvas for makeup application, extending its wear.
- Cleansing make-up remover: Gently removes makeup and impurities without stripping the skin.
- After-sun: Helps to soothe and moisturize sun-exposed skin, promoting recovery.
- After-shave: Conditions and softens facial hair, preventing dryness and irritation.
Start the video following the trend above, then go into a testimonial chatty grwm using the products
Key Messages:
• Show the variety of Lait Crème product range: Lait crème concentre, lait crème fluid+ and lait crème sensitive
• Highlight the love for the products, and for the brand
• Inspire viewers to explore the Lait-Crème product range and discover the perfect moisturizer for their individual skincare routines
Content Guidelines:
Introduction:
• Capture viewers' attention and generate curiosity about the versatile Lait-Crème product range.
Visual Elements:
• Adapt the visual style and composition of the provided video link to showcase the Lait-Crème product range from Embryolisse.
• Utilize soft, natural lighting and visually appealing aesthetics to create an inviting and luxurious atmosphere.
Product Showcase:
• Feature close-up shots of Embryolisse Lait-Crème Concentré, Lait-Crème Fluide +, and Lait-Crème Sensitive, highlighting their packaging.
• Highlight how much you have been wanting to have them all
Call to Action:
• Encourage viewers to explore the diverse benefits of Embryolisse Lait-Crème products and discover the perfect moisturizer for their skincare routines.
• Include a call to action prompting viewers to learn more about the Lait-Crème product range on Embryolisse's website or social media channels.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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