How do i know if i have curly hair - Curl Jelly
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video explaining a checklist of things that might mean you have curly hair and the OG curl jelly to use if you think you do
Please attach a photo of your curly hair if it isn't obvious / visible in your profile.
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Curl Jelly - hair scrunching jelly that defines curls and banishes frizz
Start with 'How do I know if I have curly hair - If your hair is not naturally straight, but you also don't have kinky hair or tightly coiled hair, you might have wondered "Is my hair curly or wavy? - showing not defined hair, goofy, wavy or frizzy
Go on to say 'heres a quick checklist to help you decide:
- my hair looks frizzy when I brush it dry
- my hair reacts to humidity
- my hair can seem curly when wet before I brush it
(can these pop up on screen as copy )
go on to say 'if you've said yes to any of these then we have the best product to help you embrace natural curl summer'
- showing Curl Jelly to screen / application of scrunching into damp hair
- show after of hair once you've used curl jelly with copy: Defined frizz free curls
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Transformative vegan haircare. Texture enhancing haircare, driven by style, powered by actives, for your own unique beauty. We are a B Corp brand who, like Gen Z & Millennials, champion ethical choices. All our ingredients are clean and ethically & sustainably sourced, we mindfully choose hair-friendly ingredients gentle enough not to damage or overload the hair yet powerful enough to deliver transformational results. We pride ourselves in being affordable luxury with trend setting at the heart of what we do.
Competitors: Only Curls, John Frieda, Noughty, Curlsmith, Briogeo
Inspo brands: Ouai, Olaplex, Monday, Kerastase
Playful with purpose, fun & playful whilst still being your trusted expert.
Personable, helpful, genuine, authentic, bursting with energy
Competitors: Only Curls, John Frieda, Noughty, Curlsmith, Briogeo
Inspo brands: Ouai, Olaplex, Monday, Kerastase
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