Vanilla Cheesecake recipe hack photos
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
To promote 1:1 products, via recipe hacks seen on social, web/blog and Comms inbox, to help drive brand awareness and sales. We are looking for x3 final shots - to have the same look and feel to the recipe reel. Here are some suggestions, but please do what you feel is authentic:
1/2 showing off the finished recipe hack – a close up, sat on kitchen worktop, bright and sunny lighting
3 as above, plus The 1:1 Diet products in background, (D2D blue carton, Mix-a-mousse tub, vanilla shake, apple and strawberry oat bar)
Please supply at least 6-9 options so the brand can choose the 3 best.
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Final shots required to have the same look and feel to the recipe reel. physical products can be in the background out of focus
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The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
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