Pooch & Mutt - Christmas Cheese Fondue Dental Sticks
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please can you recreate the video you made for our bestselling Peanut Butter Dental Stick. The style, speed and energy in your previous dental stick video really worked great. This one should however have a Christmas twist as it is part of our new limited edition Christmas product range.
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Keeping teeth and gums healthy in the ta-ski-est way. These Limited Edition Cheese Fondue dental sticks will get them going udderly crazy with their divine Cheddar Cheese taste - which is also a great source of calcium to help support teeth and bones. They also contain Lignocellulose which is a natural source of fibre, and of course SHMP, to prevent tartar build-up to keep those pearly whites shining bright.
Hook: POV your dog just discovered Christmas Cheese Fodou Dental Sticks
• [Visual can have cute christmas element]
• A great natural source of dietary fibre
• Helps protect his teeth and gums against tartar formation
• Vet approved
• [Dog name] approved
• Grain-free & Vegan
• [Dog name] loves his new dental sticks
• Your dog will be obsessed. They're Limited Edition so order online now!
Please add in a Christmas twist (potentially props) where possible as well as a christmassy music track that is cleared for commercial use.
Video editing requirements:
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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