Pooch & Mutt Calming Chew
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Calming Fish Hide Chews
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Scale back anxiety with these delicious, Calming Fish Hide Chews - with Chamomile and Lavender.
MUST CONFIRM STORYBOARD WITH US FIRST
.svg)
.svg)
https://www.poochandmutt.co.uk/products/calming-fish-hide-chews
Get them hooked on our Calming Fish Hide Chews - the safe alternative to rawhide.
No need to hide them away from hide anymore. They're in safe paws with our Fish Hide Chews, approved by vets.
Made with 100% natural ingredients of 98% Cod Skin, Chamomile and Lavender, these exceptionally tough, long-lasting chews contain a sea of positive benefits for your pooch.
The Chamomile and Lavender contain calming properties - which make them ideal for anxious or excitable dogs to gnaw on. While the hand-rolled Cod Skin contains 71% Protein, 20% Collagen, and is high in Omega 3 & 6 (hello healthy skin & glossy coat, reduced shedding, strong nails, immune support and improved cognitive function).
They're also highly digestible, support joints and mobility, act as a natural toothbrush - and help relieve boredom. Oosh!
Don't think about giving your pooch any other kind of hide. Our Fish Chews are an absolute catch.
Hooks: (pick what resonates with you)
- If you’ve got an anxious dog you need to try these!
- If you’ve got an anxious or reactive dog, you need to try these
- I’ve found the perfect chews for my anxious + reactive dog
Concept idea: Show how the Pooch & Mutt Calming Fish Chews are the ideal choice for anxious dogs, to reduce boredom and stress and how they’re a safe alternative to rawhide.
Product Highlight: The Pooch & Mutt Calming Fish Chews should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Callouts:
- Healthy long-lasting chews - a safe alternative to rawhide, with added natural calming ingredients:
- Chamomile is known to alleviate the effects of anxiety and sleep problems and Lavender calming, soothing, relieving stress, and improving sleep.
- Lavender can help to reduce cortisol levels (the stress hormone), stimulates the production of serotonin (the happy hormone) and only takes a few minutes to start taking effect.
- A great boredom buster, or stress reliever - chewing is a naturally calming activity
- Fish skin is easier to digest than meat rawhide
- All natural ingredients, made from 98.5% Cod Skin - Naturally high in Protein, Collagen and Omega 3 + 6.
- Approved by vets
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
.svg)
We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.