Nyrah Beauty's Trial Pack Lifestyle Campaign
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’re seeking bright, airy images featuring a woman in her 40s+ using Nyrah Beauty’s Trial Pack in a cozy, well-lit kitchen or living room setting. The images should convey a warm and inviting atmosphere, showcasing the application and benefits of the skincare products. The goal is to highlight the ease of use and the transformative effects on mature skin. The creator should appear relaxed and happy, emphasizing the natural and clean beauty ethos of the brand. - The brand BOOM! Beauty do an exemplary job of this.
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The featured product is Nyrah Beauty's Trial Pack, which includes a selection of our plant-based skincare products designed for mature skin. The creator should show the products clearly in the images and highlight their use in the skincare routine.
Please submit multiple photos from different angles so we can select the best one!
We are looking for creators who can authentically convey the experience of using Nyrah Beauty's products, particularly those who can relate to skincare concerns common in their 40s and beyond. The creator should have a strong presence in the beauty and skincare niche and be able to provide high-quality, engaging content that resonates with our target audience.
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Nyrah Beauty is a premium, Irish-made, owned and formulated skincare brand that provides plant-based, science-backed skincare products for hormonal-based skin (through puberty, medical conditions that effect skin, pregnancy, post-pregnancy, perimenopause, menopause and beyond). Main demographic is 35+ female. From cleansing to nourishing serums and mists, our products are meticulously formulated to deliver effective results while indulging the senses and go beyond age, gender, skin type, and tone, helping you unleash your skin's true potential and feel confident in your unique beauty.
Our mission is to empower individuals to discover and personalize their skincare routines with confidence.
Our Vision and Aims:
1.Simplifying Skincare: We're here to remove the confusion surrounding skincare by offering accessible information and personalized recommendations that cater to the unique needs of each person.
2.Unlocking Skincare Potential: Our goal is to optimize individuals' skincare routines by unlocking their full potential. We'll help optimize existing products and suggest new combinations for enhanced efficacy.
3.Smart and Confident Skincare Shopping: Navigating the skincare maze can be overwhelming. That's why we're here to guide individuals, ensuring they make informed skincare purchases with confidence, especially when managing rosacea.
4.Addressing Skin Aspirations: Whether it's acne, rosacea, dryness, sensitivity, premature aging, or uneven skin tone, we're dedicated to helping individuals achieve their desired skin goals.
Lorraine Corcoran is the CEO/co-founder of Nyrah Beauty, a skincare company she created with her husband Aiden to embody the principles of simplicity, honesty, transparency, and science. Nyrah Beauty’s plant-based skincare products are grounded in research and formulated to complement today’s health-conscious lifestyle. Lorraine is a mechanical engineer with decades of experience in pharma and research. She considers herself an engineer first, a business leader second, and ultimately, a problem-solver with a mission to make a difference. Lorraine knows she can’t fix the world’s problems with skincare, but she is committed to providing others with a little bit of joy and doing it in the nicest, most honest ways possible. https://nyrahbeauty.com/pages/about-us-1704554089699
At Nyrah Beauty, we draw inspiration not only from contemporary leaders in the skincare industry but also from pioneering figures such as Estée Lauder, whose foundational approach to beauty and skincare continues to influence our philosophy. Our peers such as Trinny London, Skin Rocks, Allies of Skin, and Laneige provide us with a modern context, while Estée Lauder offers a timeless perspective:
Estée Lauder: As a visionary entrepreneur, Estée Lauder started with a strong belief in the transformative power of beauty products, pioneering personalized customer service and innovative marketing techniques that revolutionized the beauty industry. Her dedication to quality, perseverance in business, and ability to connect with customers on a personal level serve as enduring inspirations for Nyrah Beauty. We aspire to emulate her commitment to excellence and innovation in all our product lines and customer interactions.
Trinny London, Skin Rocks, Allies of Skin, and Laneige: Each of these brands brings unique attributes to the table—personalization from Trinny London, educational engagement from Skin Rocks, cutting-edge science from Allies of Skin, and hydration expertise from Laneige. They push us to refine our offerings and ensure we meet the evolving needs and expectations of our customers.
By blending the historical insights gained from Estée Lauder’s legacy with contemporary innovations from our peers, Nyrah Beauty aims to create skincare products that are not only effective but also deeply resonant with our customers’ desires for personalization, education, and scientific advancement. This combination of past and present influences fuels our commitment to becoming a leader in the beauty industry, just as Estée Lauder did in her time.
Integral: We communicate with sincerity and authenticity, ensuring our messages are rooted in truth and transparency. Our content should reflect our commitment to quality and effectiveness, underpinned by a strong ethical foundation.
Somewhat Scientific: Our explanations incorporate scientific insights to substantiate our claims and highlight the efficacy of our products. We use clear, precise language to explain the benefits of our ingredients and technologies without overwhelming our audience with jargon.
Approachable: While our tone carries an air of expertise, it remains warm and welcoming. We aim to be the knowledgeable friend our customers can rely on for skincare advice. Our communication is engaging and designed to foster a sense of community and accessibility.
By maintaining this tone, Nyrah Beauty will effectively communicate its brand values while resonating with the audience, enhancing engagement and fostering a loyal customer base.
At Nyrah Beauty, we draw inspiration not only from contemporary leaders in the skincare industry but also from pioneering figures such as Estée Lauder, whose foundational approach to beauty and skincare continues to influence our philosophy. Our peers such as Trinny London, Skin Rocks, Allies of Skin, and Laneige provide us with a modern context, while Estée Lauder offers a timeless perspective:
Estée Lauder: As a visionary entrepreneur, Estée Lauder started with a strong belief in the transformative power of beauty products, pioneering personalized customer service and innovative marketing techniques that revolutionized the beauty industry. Her dedication to quality, perseverance in business, and ability to connect with customers on a personal level serve as enduring inspirations for Nyrah Beauty. We aspire to emulate her commitment to excellence and innovation in all our product lines and customer interactions.
Trinny London, Skin Rocks, Allies of Skin, and Laneige: Each of these brands brings unique attributes to the table—personalization from Trinny London, educational engagement from Skin Rocks, cutting-edge science from Allies of Skin, and hydration expertise from Laneige. They push us to refine our offerings and ensure we meet the evolving needs and expectations of our customers.
By blending the historical insights gained from Estée Lauder’s legacy with contemporary innovations from our peers, Nyrah Beauty aims to create skincare products that are not only effective but also deeply resonant with our customers’ desires for personalization, education, and scientific advancement. This combination of past and present influences fuels our commitment to becoming a leader in the beauty industry, just as Estée Lauder did in her time.
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