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Project Summary

Project Name
Did You Know? Breakdown Ingredients/Benefits of FS
Brand
Free Soul
Brand
Website
Compensation for this project
$120
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

15-25 second product demo with engaging text-callouts. Replying to a comment, and containing VO -  scientific / ingredients focused to be more informational. Show aesthetic demo of preparing breakfast using Vegan Protein Blend to show how simple and convenient it is to incorporate into your breakfast recipes.

2 final assets (variation outlined below)

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Vegan Protein Blend - https://herfreesoul.com/products/vegan-protein-shake

A blend of natural ingredients to support your cycle, your energy and your hormones -  provides gradual energy, leaves you feeling fuller for longer and helps with the regulation of glucose levels, which in turn balances female hormones. As a woman there’s no better way to ensure you’re consuming high quality nutrition. Plus, it’s easy and convenient to add to almost any breakfast to help increase your protein intake.

Vegan Protein Blend USPs

  • Formulated for women
  • 16 additional vitamins and minerals to promote female wellness
  • Free from artificial ingredients/sweeteners which cause spikes in blood sugar
  • Smooth delicious taste - compared to other vegan protein blends
  • Formulated by nutritionists 
  • Community offering support, advice and a network for female wellness
  • Plant based / vegan formulation / dairy free
Main Concept
Script/Description of Scenes

Comment: Not me stealing my boyfriends protein when this exists 🫠😅

Shot: close-up of breakfast / motion shot pouring shake into a glass

Hook 1: (text and VO) Did you know that most protein blends fail to address the unique nutritional needs of women?

Body (preparing breakfast with ingredients popping up on screen)

Free Souls Vegan Protein Blend is a complete, nutritionally balanced, plant-based protein blend formulated for women.

It’s packed with exactly what our body needs.

(text: 'contains 16 key added nutrients, alongside its protein content per serving')

(list the following ingredients on the screen, VO should talk through them in a natural way)

Peruvian Maca, a hormone balancer and mood booster, packed with vitamins, minerals, and fibre.

Siberian Ginseng & Guarana, your natural energy buddies, keeping you on top of your game.

L-Carnitine, your metabolism's best friend, helping you feel energised and ready to conquer.

Magnesium, the mood lifter and bone builder, reducing tiredness and keeping you in balance.

Iron, the oxygen carrier and energy booster, crucial for our vitality.

Calcium, the bone hero, maintaining strong and healthy bones.

CTA (direct to camera, taking a bite and looking happy)

If you’re looking to improve your diet, increase your protein intake, improve your energy levels, or supercharge your favourite recipes, then Free Soul’s Vegan Protein Blend is for you. 🤍

Additional information

Ideally be a FOODIE creator, too! 

Additional Links:

DO:

  • please film in natural light, (ideally facing a window) with a clean kitchen background 
  • Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.
  • Wear gym clothes or clothing in Free Soul colours (green/pink)
  • Add native-looking engaging captions to your video! remember to submit the version without! 
  • Keep it lively and energetic - we want to encourage the audience! 
  • Shoot high-res 
  • Product in motion shots
  • Show your face as well as the product
  • Cut packaging open neatly
  • Use copy-right free background music or trending audios (must submit version without!)

DON'T 

  • Do not refer to the product as a ‘post-workout shake’
  • don't sound like you're reading off a script
  • DO NOT film via TikTok app. MUST use CapCut or similar. 
  • no blurry footage, not being able to see the product or you clearly 
  • no distracting objects / logos
  • Don't Use unlicensed tracks
  • Don't Recycle clips 

Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein. 

For this reason the content and communication at FS should not reference:

Fueling your day

Muscle growth 

Protein shakes - instead please use the term ‘Vegan Protein Blend’

Workouts or post-workout

The gym 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Comment: Seriously, this product has been the key to my PMS relief - it keeps me in such a positive mood! 🫶

Shot: close-up of breakfast / motion shot pouring shake into a glass

Hook 1: (text on screen and VO) Did you know that ensuring you have enough protein can positively support your energy levels and help balance your hormones?

3rd Variation
About the client
Name
Free Soul
Pronunciation
Social Media
Category
Health/Wellness
About

We focus on the unique needs of women. Whether you want to improve your nutrition, get your skin glowing, or level up your snacking, we’re here to support you with our nutritionist developed formulas.

Brand Messaging:

Formulated for women

The female body has a unique physiology, requiring different vitamins, minerals and nutrients, compared to males. Despite the differences, it’s often overlooked and ignored. Not anymore.

Free from artificial ingredients

Backed by real science and independently tested, our unique formulas utilise premium ingredients, powerful vitamins, minerals and superfoods. They’re always free from artificial flavours, sugars and sweeteners to support blood sugar balancing and female conditions such as PCOS.

Nutritionist-approved formulas

Our products have been formulated with the support of clinical nutritionists, to include the perfect mix of micronutrients, superfoods, and adaptogens to support female wellness. From hormonal balance, to energy and everything in between, we've got you covered.

Real ingredients, real results

We’re providing all women, of all interests and abilities, with accessible, quality, real ingredients that are not only beneficial to the body, but actually make a difference.

Do’s and Don’ts:

Do’s

Talk about the product’s benefits 

Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.

Use bright natural lighting

Be clear and precise 

Be positive and enthusiastic

Show the products front-on

Show your face as well as the product

Cut packaging open neatly

Product in motion shots

Don’ts

Read in script style

Use unlicensed tracks

Recycle clips 

Refer to FS as a ‘post-workout shake’

Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein. 

For this reason the content and communication at FS should not reference:

Fueling your day

Muscle growth 

Protein shakes - instead please use the term ‘Vegan Protein Blend’

Workouts or post-workout

The gym 

Brand Guidelines

Visual Guidelines:

Aesthetic 

Premium

Diverse 

Inspirational

Dimensions:

All assets should be provided in 9:16 ratio for TikTok and Instagram stories.

IG and FB: Text should be set within the 4:5 boundaries, for assets to be used in-stream.

TikTok: Text should avoid bottom of the frame to avoid being hidden by caption. 

All platforms: do not use commercial sounds or sounds that are remixes of commercial sounds

Text:

All text added should be platform native. 

All assets should be provided with IG platform native text and TikTok native platform text.

Tone of voice

Please complete this :)

Competitors/similar brands

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Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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