15-25 second product demo with engaging text-callouts. Replying to a comment, and containing VO - scientific / ingredients focused to be more informational. Show aesthetic demo of preparing breakfast using Vegan Protein Blend to show how simple and convenient it is to incorporate into your breakfast recipes.
2 final assets (variation outlined below)
Vegan Protein Blend - https://herfreesoul.com/products/vegan-protein-shake
A blend of natural ingredients to support your cycle, your energy and your hormones - provides gradual energy, leaves you feeling fuller for longer and helps with the regulation of glucose levels, which in turn balances female hormones. As a woman there’s no better way to ensure you’re consuming high quality nutrition. Plus, it’s easy and convenient to add to almost any breakfast to help increase your protein intake.
Vegan Protein Blend USPs
Comment: Not me stealing my boyfriends protein when this exists 🫠😅
Shot: close-up of breakfast / motion shot pouring shake into a glass
Hook 1: (text and VO) Did you know that most protein blends fail to address the unique nutritional needs of women?
Body (preparing breakfast with ingredients popping up on screen)
Free Souls Vegan Protein Blend is a complete, nutritionally balanced, plant-based protein blend formulated for women.
It’s packed with exactly what our body needs.
(text: 'contains 16 key added nutrients, alongside its protein content per serving')
(list the following ingredients on the screen, VO should talk through them in a natural way)
Peruvian Maca, a hormone balancer and mood booster, packed with vitamins, minerals, and fibre.
Siberian Ginseng & Guarana, your natural energy buddies, keeping you on top of your game.
L-Carnitine, your metabolism's best friend, helping you feel energised and ready to conquer.
Magnesium, the mood lifter and bone builder, reducing tiredness and keeping you in balance.
Iron, the oxygen carrier and energy booster, crucial for our vitality.
Calcium, the bone hero, maintaining strong and healthy bones.
CTA (direct to camera, taking a bite and looking happy)
If you’re looking to improve your diet, increase your protein intake, improve your energy levels, or supercharge your favourite recipes, then Free Soul’s Vegan Protein Blend is for you. 🤍
Ideally be a FOODIE creator, too!
Additional Links:
DO:
DON'T
Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein.
For this reason the content and communication at FS should not reference:
Fueling your day
Muscle growth
Protein shakes - instead please use the term ‘Vegan Protein Blend’
Workouts or post-workout
The gym
Comment: Seriously, this product has been the key to my PMS relief - it keeps me in such a positive mood! 🫶
Shot: close-up of breakfast / motion shot pouring shake into a glass
Hook 1: (text on screen and VO) Did you know that ensuring you have enough protein can positively support your energy levels and help balance your hormones?
We focus on the unique needs of women. Whether you want to improve your nutrition, get your skin glowing, or level up your snacking, we’re here to support you with our nutritionist developed formulas.
Brand Messaging:
Formulated for women
The female body has a unique physiology, requiring different vitamins, minerals and nutrients, compared to males. Despite the differences, it’s often overlooked and ignored. Not anymore.
Free from artificial ingredients
Backed by real science and independently tested, our unique formulas utilise premium ingredients, powerful vitamins, minerals and superfoods. They’re always free from artificial flavours, sugars and sweeteners to support blood sugar balancing and female conditions such as PCOS.
Nutritionist-approved formulas
Our products have been formulated with the support of clinical nutritionists, to include the perfect mix of micronutrients, superfoods, and adaptogens to support female wellness. From hormonal balance, to energy and everything in between, we've got you covered.
Real ingredients, real results
We’re providing all women, of all interests and abilities, with accessible, quality, real ingredients that are not only beneficial to the body, but actually make a difference.
Do’s and Don’ts:
Do’s
Talk about the product’s benefits
Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.
Use bright natural lighting
Be clear and precise
Be positive and enthusiastic
Show the products front-on
Show your face as well as the product
Cut packaging open neatly
Product in motion shots
Don’ts
Read in script style
Use unlicensed tracks
Recycle clips
Refer to FS as a ‘post-workout shake’
Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein.
For this reason the content and communication at FS should not reference:
Fueling your day
Muscle growth
Protein shakes - instead please use the term ‘Vegan Protein Blend’
Workouts or post-workout
The gym
Visual Guidelines:
Aesthetic
Premium
Diverse
Inspirational
Dimensions:
All assets should be provided in 9:16 ratio for TikTok and Instagram stories.
IG and FB: Text should be set within the 4:5 boundaries, for assets to be used in-stream.
TikTok: Text should avoid bottom of the frame to avoid being hidden by caption.
All platforms: do not use commercial sounds or sounds that are remixes of commercial sounds
Text:
All text added should be platform native.
All assets should be provided with IG platform native text and TikTok native platform text.
Please complete this :)
Please complete this :)