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Script (we’ve created this for guidance, but we want you to put your individual take on it so that feels natural and authentic, please share script/storyboard with rachel@usetwirl.com ahead of product arrival).

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Hook Suggestion (stop the scroll)

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• “I’m never buying a tube of toothpaste again”
• “Okay so I’m gonna give you my honest review of the Life Supplies refillable toothpaste”
• “Let’s try the UK’s first refillable toothpaste”

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Opening Section (intro the video concept)

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• “This is the UK’s first refillable toothpaste from Life Supplies” (depending on hook)
• “It’s dentist approved and they claim it works as well as the big brands, so I’m gonna put it to the test…”

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Footage with commentary over the top

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• Footage > Filling up the toothpaste bottle with the refill pouch, screwing the lid on and applying to the toothbrush in a smooth one-pump action. Getting a clip of an aesthetic, non-droopy blob of toothpaste being pumped onto the brush with one press of the pump is key here.
• Commentary > Talk about how beautiful the bottle is and follow up with “Life Supplies make an entire range of beautiful refillable bathroom products that I’m 100% gonna try if this really works…”
• Footage > brushing your teeth on different days (mixture of morning, evening shots, wearing different clothes, bathrobe, different hair, make-up etc.)
• Commentary > Talk about what you’re doing; how this has been formulated alongside dental experts to protect and naturally whiten your teeth (it includes fluoride plus a clever enzyme from papaya); and about how fresh and nice the natural-mint flavour tastes
• Footage > intermittent vlog-style update(s) on the performance (at least one at the halfway stage). Followed by more teeth brushing clips.
• Commentary > Mention some of: how clean your teeth feel, how your teeth are already looking whiter, how fresh your breath is, how it compares to your old toothpaste

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Ending

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• Finish by sharing your final performance review
• Talk about how it performed overall in terms of: how clean your teeth feel, how your teeth are already looking whiter, how fresh your breath is, how it compares to your old toothpaste
• Talk about how amazing the results are and that it's great to find a sustainable product that doesn’t compromise on performance
• Mention that it makes you feel good knowing you’ve saved so much plastic from going to waste

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CTA Suggestion

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• “I highly recommend you try it - your teeth (and the planet) will thank you later! "

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