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Project Summary

Project Name
Hyaluronic Fix Routine
Brand
Nip + Fab
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like to promote our Hyaluronic Fix range, talking about the benefits on mature skin. We have a lot of reviews that say people have loved this range for menopausal skin as they said their skin was becoming very dry.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.nipandfab.com/products/hyaluronic-fix-regime-ki t - all the information is here, the range is suitable for all skin types and is sensitive skin friendlly. This kit is a great deal because you save 40% and you get a full routine.

Main Concept
Script/Description of Scenes

If you could wear the Hyaluronic Fix Jelly Eye Patches throughout the video that would be great, I think this will capture the audience attention straight away when the video starts playing.

Start with saying your age, and talk about how your skin has changed in recent years and how you now need to focus on hydrating products (if this is true of course).  Talk about the results you have seen from these products in the short time you have been using them,

Talk about key products from the range; Jelly Eye Patches and Hybrid Gel Cream. The eye patches de-puff the undereyes and brighten darkness (these are key to talk about first as they are very popular but we only have content of the product on girls in their early 20s, but we actually have a lot of positive reviews of the product on mature skin so we want to show that they really are great for all ages), the moisturiser is great for deeply hydrating the skin without being sticky. Hold the products up while you talk about them and show application of the eye patches and the cream so we can see them on the skin. (eye patches should be worn with the smaller edge in the inner corner)

The key things people say in the reviews is that the formulas aren't heavy, the products are affordable compared to bigger brands and they like the fact that you get everything you need in one kit so it's really fuss-free.

We like our creators to trial the products beforehand so if you can use them for one week to see how you get on, the more natural and genuine the review is, the better. We really want to hear what you love about them.

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Nip + Fab
Pronunciation
Nip and Fab
Social Media
Category
Beauty/Cosmetics
About

Cruelty-free, vegan and ingredient-led skincare.

At Nip + Fab our goal is simple. Luxury, ingredient-led skincare formulations at high street prices and an ingredient education for everybody. We’ve been making results-driven, accessible formulas for over 10 years, so no matter your age or skin concern, you can find a range that suits you and your skin.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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