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Project Summary

Project Name
WholyMe's Relief Balm - Running/Gym
Brand
WholyMe
Brand
Website
Compensation for this project
$115
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a video around 15 seconds, we will be using for META ads. This will be introducing people to our Relief Balm product, specifically highlighting its effects and benefits for post exercise/gym muscle & joint aches. In the product section below, I have listed some main selling points e.g. highly effective, all-natural, organic etc. Creative input is welcome, please just be aware that we have regulations around what we can/can't say in terms of 'pain' - please reach out for any queries.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

WholyMe's Relief Balm:

  • Highly effective balm for soothing muscles & joints
  • All-Natural, Certified Organic
  • Made of ONLY active ingredients - 12 Active Botanicals
  • 95% effectiveness rating in a clinical study
  • Ingredients include: Frankincense, Juniper, Hemp Seed Oil
  • Instant Relief: Effects felt within 10 minutes
  • Free from parabens, synthetics, silicones 

Link: https://wholyme.com/products/relief-balm/ 

Main Concept
Script/Description of Scenes

“I have recently been dealing with sore knees after running & increasing muscle aches after my gym sessions. This has really hampered my fitness targets. I tried all the standard solutions but nothing was quite cutting it. Until I found WholyMe. Just a teeny amount of their relief balm applied directly to my skin gave me the relief I needed to instantly soothe my sore muscles after my runs, in turn aiding my performance. It has honestly made a world of difference, helping me hit some new pb's. Plus it is Link: https://wholyme.com/products/relief-balm/  organic, it smells amazing and doesn’t leave the typical greasy feel. I picked them up online but they are also now available at over 200 boots stores.” 

IDEAS WELCOME

Additional information

would be great to get the following creator to work on this: (Michael) https://app.usetwirl.com/creators/recgjEFQRT5HDZRF5 

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
WholyMe
Pronunciation
Social Media
Category
Health/Wellness
About

WholyMe is dedicated to offering highly effective, all-natural solutions for the maintenance of muscle and joint health. Grounded in science and utilising only the highest quality natural ingredients, we provide innovative solutions for busy individuals - whether athletes or those with active lifestyles - to enhance their physical wellbeing. With clinically tested and award-winning formulas, WholyMe aims to support longevity, recovery, and mobility, helping individuals reconnect with their bodies.

Brand Guidelines

Although we are a brand focused on pain management, and we sit in the Pain Relief aisle in Boots, as we are a natural product, there are strict regulations around the terms we can use to promote our product e.g. we cannot talk about the fact our Relief Balm 'relieves pain', cannot use words like 'ant-inflammatory', cannot claim to 'treat' or 'cure', and cannot refer to medical conditions like arthritis. Instead, we use phrases like 'soothes muscle aches', 'relieves tension', and assists in the maintenance of muscle and joint health. We are happy to answer any queries you may have.

Tone of voice

Caring, Transparent, Informative, Trusted

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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