Collagen Smoothie Challenge
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a scroll-stopping video about the ultimate collagen showdown by exploring marine 🐟 vs vegan collagen 🍓. We’d like you to add the raw ingredients of each product to a smoothie to explain the differences (think a whole fish vs fruits, veg and seeds) #collagenchallenge #smoothieshowdown
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We offer a Vegan Collagen supplement that is 100% vegan, cruelty free and made of pure superfoods.
Delivers visible results after 28 days
Over 1000+ 5 star reviews
Proudly made in London
3 x Beauty Award Winner
Smooths wrinkles, tightens skin and boost your glow
Also supports hair, nails and joints
Contains natural anti-ageing antioxidants from plants
Hook ideas:
- Warning to all collagen users - don’t use a supplement until you watch this OR
- Would you put this in your smoothie to get smoother, glowier skin? OR
- Don’t buy that, buy this
Video idea:
Add a whole fish to a smoothie (to represent marine collagen)
Add strawberries, raspberries, carrot, beetroot and sunflower seeds to the other smoothie to represent vegan collagen
Explain that marine collagen is highly processed in order to turn a fish into a white powder you are okay to eat;
- This process releases tons of carbon emissions
- The fish parts used to produce these supplements are the parts of the fish we wouldnt want to eat
- Most of these fish are farmed and laden with antibiotics
- Not cruelty free - over 300,000 dolphins and whales are killed every year from industrial fishing
Vegan collagen is much more natural
- Minimally processed - 44x less CO2 emissions than marine collagen
- A cleaner alternative that is cruelty free
- Plant-based antioxidants have additional anti ageing benefits
- Your favourite is Raw Beauty lab’s vegan collagen
- close-up caressing skin - It can help you get smoother, tighter and glowier skin in just weeks
CTA: Try Vegan Collagen Today
We like the clean girl aesthetic - artificial eyelashes are ok
Skin should look healthy and glowy
You should be visible in all or most of the shots
Don’t have artificial nails
Film in your home - preferably in your kitchen, living room or bedroom
We love humour
Feel free to show off your hair in its best light - ok to use artificial extensions, big curls, bouncy blowdry etc
Dont feel like you need to mention every point
Please buy a whole fish and berries/beetroot/carrot/sunflower seeds to add to the smoothie and send us your receipt
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Start with close-up caressing skin with hook - "Would you add this to your smoothie for glowing skin" vs
"Warning to all collagen users - don’t use a supplement until you watch this" - and start with adding a fish to the smoothie, looking disgusted
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