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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Impact Coffee 1 - Brain Fog Angle
Brand
Impact Coffee
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

If you love coffee, we'd love to have you create a video ad for us like the ones in the inspo links!

find info about the product here:

https://www.impact-coffee.com/products/impact-coffee 

--

please use this UGC formula: problem, agitate, solution, benefits/selling points, CTA

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.impact-coffee.com/products/impact-coffee 

  • ✅ Infused with 3 ingredients for mental clarity
  • ✅ Ready to drink - 91 calories per can
  • ✅ Creamy oat milk with no added sugars
  • Impact Coffee is infused with 3 powerful ingredients for mental clarity:
  • Ashwagandha: A powerful herb used for centuries that helps you feel calm and relaxed by balancing your mood and fighting stress.
  • Ginkgo Biloba: A leaf extract from an ancient tree that sharpens your mind and memory by boosting blood flow to the brain.
  • Vitamin B12: A vital nutrient your body needs that gives you energy and keeps you awake by helping your body turn food into energy.

Main Concept
Script/Description of Scenes

Hook: present the problem = brain fog in the morning

Body:

Video Formula [please refer to the product info and key messaging below, to create a script/storyboard that is natural and authentic to you]

  • problem
  • agitate
  • solution
  • dream result
  • product benefits/features
  • CTA

--

key messaging:

  • Tired of the jitters and crashes after your regular coffee?
  • Not all coffees are created equal.
  • Many are loaded with sugars, artificial ingredients and leave you feeling drained hours later.
  • Meet Impact Coffee: a cold brew latte infused with Ginkgo Biloba, Ashwagandha, and Vitamin B12.
  • More than just a coffee, it's your daily brain boost.
  • Love it or get your money back, no questions asked - oh and keep the coffee too.
  • Upgrade your coffee and make a real impact.

CTA / Extra Points:

  • 15% off your first order (up to 30% off)
  • free shipping on all orders (for a limited time)
  • 30 day money-back guarantee + keep your coffee

Additional information
  • love coffee
  • love to get things done
  • want to be more productive
  • want to make an impact in life
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Impact Coffee
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
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