Nappy Subscription Unboxing Video
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video of you talking through your nappy subscription arriving, how beneficial it is for you, also mention key brand USPs.
Looking for parents :)
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Subscription box - this typically includes eco nappies as well as biodegradable wipes and nappy bags. You can also include additional sustainable family products of your choice. The subscription is flexible and highly customisable. https://kitandkin.com/pages/subscribe?step=select-size
Hook: e.g. Ok if you need a PRO new parent tip, stop scrolling.
(The focus is to show the customers why they should get a subscription vs one off purchase, and the benefits that come with that. )
Talk through the following key benefits in an authentic and natural way!
A) super convenient, you chose when and how frequently you receive it,
B) free delivery forever saving you £4.99 every time,
C) exclusive discounts - enjoy 20% off our biodegradable wipes & sacks,
D) ultimate flexibility - change, cancel or modify anytime,
E) every subscription saves 5 trees through our giving back programme. The giving back scheme, an amazing selling point, you can buy your essentials whilst contributing to something so much greater.
Please film your subscription box arriving and you unpacking the delivery, use the inner box with the animals on it. Choose an aesthetic space in your home with good lighting. Film you talking through the ease of your subscription, be sure to include camera facing content. Pick the products up and show them off to the camera.
If there’s time, mention nappy design - how soft and stylish and that the products are made from sustainable plant-based materials that are kinder to your baby and kinder to the planet.
CTA: Finish on a positive note saying how happy you are to have found an ethical brand like Kit & Kin that offers a subscription service and how you wish you'd signed up sooner!
As a premium brand, we would like the video to be filmed in a warm and inviting, de-cluttered space, ideally a scandi inspired interior setting.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Start with a different hook "parents … this is my #1 time saving secret" -
End with "Sign up to your Kit & Kin subscription today, you will never look back!”
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Kit & Kin offers families a range of award-winning, effective and earth friendly products that are better for baby, better for the world and give back. Co-founded by Spice Girl Emma Bunton, Kit & Kin started with a mission that every eco nappy, every hypoallergenic baby wipe and each item of organic baby wear gives back by protecting acres of rainforest. Now Kit & Kin's multi award-winning products are available in more than 30 countries worldwide.
eco by naty, honest, baby mori, mamas & papas, bower collective, smol, purdy & fig, nimble babies
warm and welcoming, strong and knowledgeable
eco by naty, honest, baby mori, mamas & papas, bower collective, smol, purdy & fig, nimble babies
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