Pooch & Mutt Puppy 'Bundle'
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the Pooch & Mutt products suitable for Puppies
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Pooch & Mutt’s Puppy Dog Food has been designed to get your pup off to the best start in life. Grain-free, junk-free, and packed with added benefits, for a happy and healthy puppy.
MUST CONFIRM STORYBOARD WITH US FIRST
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Pooch & Mutt products that are suitable for puppies can be found here: https://www.poochandmutt.co.uk/collections/puppy-food-supplements
The main focuses for the video should be the Complete Superfood Dry Food and Wet Food. Other products that could also be mentioned include: Salmon Oil, Meaty Treats (for training/reward) and Bionic Biotic, explaining how they’re all complementary for a puppies diet / health / growth! All product information can be found on our website and we highlight few benefits in the story/key messaging section below.
Hook Ideas
- Here’s everything my mum orders from Pooch & Mutt to keep me strong and healthy as a growing pup! (pet POV)
- Everything I feed my puppy to keep him happy and healthy
- A day in the life of a super cute puppy, i.e. me (pet POV)
- How my mum keeps me strong and healthy as a puppy
- My mum found the perfect food… (pet POV)
Concept idea: Show how the Pooch & Mutt Puppy food, supplements and treats are perfect for your puppy’s health and nutrition.
In the video you could show:
Unboxing your Pooch & Mutt order, showing which products you give to your puppy
Feeding your puppy & explaining their current feeding routine
Training your puppy using the treats as a high value reward
The ingredients / info / benefits of the products and talk about why they’re important
Your puppy playing and looking happy and healthy
Product Highlight: The Pooch & Mutt products should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Highlights for Puppy Complete Superfood Dry:
Vet approved, complete, dry, grain-free, naturally hypoallergenic superfood for healthy puppy development.
Key Product Highlights for Puppy Wet:
Fresh Meat / Chicken - a lean, healthy protein, providing energy and amino acids to help your puppy grow
Added probiotics to aid digestive health
Key Product Highlights for Meaty Treats: (skin & coat - Shrimp & Coconut)
Delicious, grain-free probiotic treats with added collagen for healthy skin & a glossy coat, great for training and rewards.
Key Product Highlights for Salmon Oil:
Pooch & Mutt's Salmon Oil is the easy way to add Omega 3, 6 and 9 into your dog's diet.
Fish oils make puppies more intelligent, easier to train and improves memory
Key Product Highlights for Bionic Biotic:
This probiotic health supplement is specifically tailored to actively promote solid poo and healthy digestion
Packed with antioxidants, probiotics, fish oil, vitamins and minerals
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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