Happity Provider Lead Gen Ads - Why Parents Love Happity
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To attract more providers to use our platform, we'd like to create short videos of new parents (with children age 0-2) talking about the reasons they love Happity
We have a really basic UGC ad running at the moment (see inspo link 1) which is performing quite well. Now we want to create some more content which carries the same messages, but makes it more obvious the person talking is a parent, and feels a little more polished/persuasive.
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https://providers.happity.co.uk/
Happity is a marketplace for baby and toddler class providers to list their classes, market to parents, manage their businesses and take bookings.
We are the UK's best-loved website for finding baby/toddler classes, with 2.6m parents using us every year, and are the household name brand in the space. These USPs are what attract providers to list with us / pay our annual subscription to use the platform, because they know it is where they can reach the most parents.
You can see some examples of the kind of classes listed on the site on the links below
- https://www.happity.co.uk/schedules/music-bees-redhill-watercolour-community-space-baby-bees-singing-music-making-classes-for-little-ones-their-grown-ups
- https://www.happity.co.uk/schedules/mini-mozart-london-st-gabriel-s-pimlico-mini-mozart-toddler-class
- https://www.happity.co.uk/schedules/hartbeeps-london-st-james-hall-baby-beeps
SCENES:
The video should show a parent getting their baby/toddler ready and then going to a class (see second inspo link for an idea). There could be a variety of scenes: e.g.
- Packing the baby bag
- Getting baby’s shoes on
- Putting the baby in the buggy
- Getting into the car
- Walking along pushing the pram
(You don’t need to include all of these!)
Please include at least one shot of you scrolling on the Happity website to find a class (like on the 1st inspo link)
Ideally, please end the video at a baby class or group (if you currently attend one regularly; we're unable to gift access currently as there aren't many classes available over the summer) - you could be walking in, sitting down in the circle, waving to the provider etc
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SCRIPT GUIDE - Please draft a script/storyboard that is natural and authentic to you! Remember to share with Twirl ahead of filming.
Hook 1
- Attention baby and toddler class providers, this one’s for you! Here's why 2.6m new parents like me NEED you to list your baby and toddler classes on Happity
Reasons parents love Happity - please include at least 3. You don't need to use these exact words, you can re-phrase to sound natural to you. If you have a toddler, replace the word ‘baby’ with ‘toddler’. If you’re a dad, replace the word ‘mum’ with ‘dad’.
- I can see everything going for babies in my area
- It helps me find the perfect class for me and my baby
- I can book classes quickly and easily, whether I’m feeding, contact napping or on the go
- All my mum friends are on there, so it’s easy to share classes and go along together
- I get a personalised email every Sunday showing me what’s on that week
End with: it’s completely free to register and list your classes, so don’t wait. New parents need you on Happity today!
Note: For when the parent is talking about why they love Happity, 'finding' a class is the right term. But for the end, we want to talk about 'listing' for free - as this is the call-to-action for providers!
Please make sure it's really clear you are a parent of a baby/toddler age 0-2. If there is no child in the shot, then there should be some other baby stuff around e.g. buggy, toys, bottles etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2: Please suggest your own ideas!
Remember that this should target class providers, and not parents.
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Happity helps new parents find everything that's going on for babies and toddlers in their local area - from sensory classes to messy play to swimming. 2.6m parents a year trust our site to find brilliant activities for their little ones, and our platform supports over 5.5k class providers to launch, manage and market their businesses.
Founded in 2017 by two mums frustrated by the lack of accurate information online for new parents, our small (but mighty!) team is on a mission to make sure no new parent feels alone.
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