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Project Summary

Project Name
Crypto App Review
Brand
Growth Gorilla
Brand
Nebeus
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

The primary objective of this ad campaign is to raise awareness about Nebeus as the leading platform for crypto-backed loans while driving conversions (app downloads). The campaign aims to position Nebeus as the ultimate one-stop-shop for all crypto needs, presenting it as the "banking alternative for web3." The videos should feel natural and authentic, focusing on a positive product review. Keep in mind that the target audience are European users, GenZ and Millennials who are interested in cryptocurrency and seeking financial flexibility and investment opportunities. 

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We'd like the creator to showcase the app within the video (we will provide them with a demo account/screen grabs).

Main Concept
Script/Description of Scenes

Hook: 5 reasons why I love Nebeus' Crypto-backed loans

#1 I can easily borrow cash for any needs I have—whether it's my travels, hobbies or to cover monthly expenses—without selling crypto.

#2 I use my crypto as loan collateral to diversify my investments while keeping my assets.

#3 It takes me literally 2 mins to apply for a loan and I immediately receive the money in my Nebeus account. 

#4. I can tailor my crypto-backed loan term and interest payments to my individual needs. 

#5 I manage and monitor both cash and crypto in one place—no need to download a new app or make a separate account. 

CTA: "Get that new car, book that holiday or simply live comfortably with a loan against your crypto. Download the Nebeus app now!"

Additional information

Ideally, we'd like to work with a creator that is somewhat familiar with crypto and has experience doing app/software reviews. A tech-savvy creator with a modern approach would be ideal. We are flexible with location but they must be a fluent English speaker.

Do's and don'ts: 

  1. Please make sure to not mention other brands/competitors, 
  2. Do not read text off screen in an obvious way showcasing scripted content, 
  3. Do not use explicit/swear words, 
  4. Do not display any brands (of any kind) in the background or have a cluttered environment on display 
  5. The background should be minimal and clean 
  6. Having the app on the background for a few frames (not the whole video) is highly recommended 
  7. Make sure that the video and audio quality are up to standard.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Growth Gorilla
Pronunciation
Social Media
Category
Marketing agency
About

We’re the fintech experts who help global fintechs go-to-market, grow, and master market entry. You stay flexible, slash acquisition costs, and stop worrying about what the hell to do next.

Brand Guidelines

Will depend on the client.

Tone of voice

Will depend on the client.

Competitors/similar brands

Will depend on the client.

Details on brand
Name
Nebeus
Social Media
Category
Software
About
Nebeus is a trusted platform that enables users to access crypto-backed loans and facilitates seamless cryptocurrency transactions. With Nebeus, users can bridge crypto and cash, diversify investments without selling their cryptocurrencies, and benefit from a one-stop-shop for all their crypto needs.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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