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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Product Usage Video for Christmas (GUM Playbrush)
Brand
Chopsticks Digital
Brand
GUM Playbrush
Compensation for this project
$300
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like you to create a video highlighting the features of the app with a focus on the fun, that kids have while playing games. We have a specific brief with a script and scenes you can create with your kids while using the smart sonic toothbrush and mobile app with 13 interactive games, a toothbrushing coach and Dayo, the dragon. 

Note: we do need the video to work in Story (9:16) and Feed (4:5) Format, please keep that in mind when using text elements or captions (nothing important top and bottom when filming). Also, nothing of the main action should be outside the safe space.

# Variations
Additional Variations
5
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Creator already has product

Main Concept
Script/Description of Scenes

Pls click on this link to see the general guidelines: https://chopsticks-digital.notion.site/Briefing-Jitixa-90c0500e722e4bcba815832b3bc228fa?pvs=4  

Below, you find the link to the briefing with the script and the scenes that should be created. Please create the video in a very similar style and quality to your previous work. Thank you.

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Chopsticks Digital
Pronunciation
Social Media
Category
Marketing agency
About

We work with medium-sized brands in the German-speaking market, however, we do have international projects, e.g. GUM Playbrush for Kids. Our clients love working with us because we are great at creatives, hence, we do highly value great UGC content and creative processes.

Brand Guidelines

Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.  

Tone of voice

We are a small remote team, hence, we do prefer personal and casual communication. Depending on our clients we will brief specific communication guidelines. 

Competitors/similar brands

Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.  

Details on brand
Name
GUM Playbrush
Social Media
Category
Health/Wellness
About
Making brushing fun and easy! Only those who clean correctly win! Brushing movements are measured, transmitted to the GUM Playbrush app in real time and are decisive for the success of the game. Through interactive feedback from the toothbrushing coach, the oral care routine can be further improved. The Smart sonic toothbrushes can be used from the age of 3 with extra small brush heads, and switched to an age-appropriate brush head at 6 years old.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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