TRIP Dream Drop Videos
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Last year TRIP launched our new Dream Drop oil. This is our strongest CBD oil yet at 3000 MG of CBD which is designed for use just before bed to help you unwind and relax before sleep. It's expertly crafted with a blend of premium CBD, MCT oil and natural adaptogens including lavender and chamomile to soothe and calm. If your mind whirs before you head hits the pillow, this product is for you!
Since launch it's become one of our best selling products and we want to get the word out about it even more! We want you to create a 20 second video about the product, with a strong thumb stopping hook, a good description, and a compelling CTA at the end. The big caveat is that we can't mention CBD or THC on Meta ads, so we have to talk around the fact that it's a CBD oil, calling it TRIP Oil or Dream Drop oil instead. I've attached video inspiration below of how we've done this in the past. Note that when showing close ups of the box, keep a finger over the CBD part of the description.
The video should feel calming and aspirational, like the TRIP brand. We like backgrounds and sets to be aesthetically pleasing.
TIP: Share a concept idea or how you'd make it authentic to you!
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This is our product: https://drink-trip.com/products/dream-drops-cbd-oil
The flavour is orange blossom, with chamomile and lavender extract. Use it when you’re winding down in the evening, just before you go to bed, place a couple of drops of oil under your tongue.
Hold for a minute before swallowing, take a moment for yourself and breathe deeply.
New customers can get 20% off.
Please see below for several different options to use/take inspiration from for your video:
Option 1:
Are you struggling to drift off and stay asleep? You need to try TRIP Dream Drops.
They’re expertly crafted with lavender, chamomile and natural adaptogens, to help stop your mind from whirring.
So you’ll be able to switch off more easily, and drop off faster.
Want to make your bedtimes less stressful? Try TRIP Dream Drops for yourself and get 20% off today if you're a new customer
Option 2:
Bored of bubble baths and hot chocolate?
Try TRIP Dream Drops for a better night’s sleep.
They’re made with lavender, chamomile and a crafted blend of natural adaptogens.
So just a few drops is all you need to help you wind down and drift off.
Try them today with 20% for new customers and feel your best self – day and night.
Option 3:
Clock-watchers and late-night scrollers, this one’s for you.
I used to lie awake for hours at night, thinking about everything I had to do in the morning then worrying about not getting enough sleep.
And then I tried TRIP Dream Drops.
After a warm shower, I get comfy, read a good book and place a few drops under my tongue.
Not only is it easier to drift off, but I also find that I have a deeper, more restful sleep too.
Try them for yourself – you won’t regret it.
Option 4:
Sweet dreams are just a few drops away.
With lavender, chamomile and a blend of natural adaptogens, TRIP Dream Drops help you unwind and drift off into a stress-free sleep.
No more clock watching.
No more tossing and turning.
Just a restful and rejuvenating slumber.
Want to try them for yourself? Get yours and change your bedtime routine for the better.
Please remember not to mention CBD in the ad (even though it’s not an ingredient in this range).
Please keep the copy roughly in the middle so that it doesn't get cropped out when it goes to a 1x1 size
DO:
- Please film in natural bright light
- Make sure the product is featured as much as poss throughout, and crucially in the first 3 seconds
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T:
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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