Fussy Comparison
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want you to film 3x different comparison videos that relate to Fussy. Each will have a different Opening Hook (frame) that we want you to film. The main angle here is that Fussy is an effective natural deodorant whilst also not damaging the planet. The Opening Hook is the comparison of single-use plastic deodorant to Fussy's case for life and refillable deodorant.
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Please pick from one of our Starter Kits below, code will be provided once confirmed.
Wide Eyed Citrus: https://www.getfussy.com/products/citrus-starter-pack-fussy-natural-deodorant
Tropic Tonic: https://www.getfussy.com/products/tropic-tonic-starter-pack-limited-edition-fussy-natural-deodorant
Parma Violets: https://www.getfussy.com/products/limited-edition-starter-pack-fussy-x-parma-violets-natural-deodorant
Sundrunk: https://www.getfussy.com/products/dragons-den-starter-pack-natural-deodorant
Night Tales: https://www.getfussy.com/products/floral-starter-pack-fussy-natural-deodorant
Hook 1: "I can't believe how much single-use plastic I consume in my normal antipersperiant"
To film a video of you placing on a counter top several antiperspirants (which contain aluminium) one by one to showcase how vast aluminium is in these products. And then showcase Fussy, which is all natural and doesn't contain aluminium i.e. doesn't contain nasties and more importantly is refillable meaning you don't damage the environment. Make the comparison on the amount of Single Use plastic that is created. This Opening Hook is key to the video.
BODY:
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content
Hook 2: Start off the video showing single-use deodorants on the table. Dramatically swipe them to the floor, and then show Fussy's deodorant case for life. i.e. it's refillable meaning you don't damage the environment. Make the comparison on the amount of single-use plastic that is created. This Opening Hook is key to the video.
Hook 3: Start off the video showing a person holding a bunch of Single Use deodorants in their arms i.e. struggling to hold all these products. Then drop the deodorants and reveal Fussy's deodorant case for life. i.e. it's refillable meaning you don't damage the environment. Make the comparison on the amount of single-use plastic that is created. This Opening Hook is key to the video.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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