PR Green screen UGC
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
These ads all open with you doing a talking head green screen style video over a news article we will supply the link of.
The main theme will be based you've been seeing Fussy everywhere online and have had to give it a try to find it works amazingly well and you use it all the time now.
After each hook please use the same 'body' video that communicates our key USPs (detailed below) by navigating through our website subscription flow.
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These ads all open with you doing a talking head green screen style video over a news article we will supply the link of.
HOOK 1 - The Sun Article: Open on The Sun Article and how you are seeing this product everywhere.
- The sun article - https://www.thesun.co.uk/tv/17767163/dragons-den-steven-bartlett-row-touker-suleyman-peter-jones/
HOOK 2 -The independent article: Open on this article talking about how you saw Fussy on dragons den and wanted to try it.
- Independent article - https://www.independent.co.uk/indybest/dragons-den-fussy-moonshine-wagit-votch-b2019791.html
HOOK 3 - The Standard article: Open on this article talking about how you've stuggled with natural deos until you found this.
- The standard article - https://www.standard.co.uk/lifestyle/fussy-natural-deodorant-vegan-antiperspirant-review-b946455.html
BODY: (make it natural and authentic to you!)
The main theme will be based you've been seeing Fussy everywhere online and have had to give it a try to find it works amazingly well and you use it all the time now. After each hook please use the same 'body' video that communicates our key USPs (detailed below) by navigating through our website subscription flow. i.e.
- start on the homepage talking about our science back formula,
- click shop now to show cases where you can talk about how easy it is to refill and the case options (show yourself refilling it in a green screen overlay),
- choose the subscription plan mentioning how flexible it is (pause & cancel anytime) and that you save 25%,
- then finally mention the scents and how they are made with natural ingredients, 100% vegan etc. (mention what your favourite one is and how amazing it smells and give it a good sniff on the green screen overlay).
BODY:
In the video please ensure you communicate the following key brand USPs:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
End with CTA!
Please be bright and bubbly, show the deodorant in the first 5 seconds and call out Fussy Natural Deodorant when you name the product.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
HOOK 2 -The independent article: Open on this article talking about how you saw Fussy on dragons den and wanted to try it.
- Independent article - https://www.independent.co.uk/indybest/dragons-den-fussy-moonshine-wagit-votch-b2019791.html
HOOK 3 - The Standard article: Open on this article talking about how you've stuggled with natural deos until you found this.
- The standard article - https://www.standard.co.uk/lifestyle/fussy-natural-deodorant-vegan-antiperspirant-review-b946455.html
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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