VTM facemask skincare video
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video talking through the benefits of our VTM face mask while applying the mask. There is a current video that has worked very well for us and we'd like an exact replication of this video.
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Vitality Treatment Mask
Plump, hydrate and brighten skin with our Vitality Treatment Mask, also known as The Famous Pink Mask. This mix-to-activate, facial moisturizing mask is clinically proven to target skin concerns instantly, leaving skin supple and supported. Hydration levels increased by 48% instantly after use.
CLINICAL RESULTS
In 1 use, 100% of users reported
-Brighter Skin
-Plumper Skin
-Smoother Skin
-Improvement in skin clarity
-Calmer skin
-Healthier Skin
V1: When my skin needs a quick pick me up this is my go to face-mask
*Please replicate the rest of this video in terms of ALL VoiceOver copy, shots to camera, and other details. As mentioned this is one of our best performing videos, however we are running out of usage rights which is why we want a new video with the same content.
Feel free to add in a little bit of personal flair - why do you like this product (without making any claims like it cures my sensitive skin) - when would you use it, how does it compare to others, what problem is it solving etc.
Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
Please use VO and do not speak directly to camera.
Nails should be clean/simple, no distracting designs and preferably no neon colors.
Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
Please don’t show any other brands
Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
V2: When I have a special event coming up and want my skin to look its best, it can be so difficult to find a face mask that has multiple benefits.
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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