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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Clear Diet Whey Protein Bundle
Brand
Protein Works
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We would like a video about our clear whey bundle offering, which also helps to explain what clear diet whey is and how it has grown massively in popularity due to being a refreshing juice like protein shake.

bundle: https://www.theproteinworks.com/clear-whey-starter-pack

Please do not film in sports wear, or refer to this product as aiding performance or recovery, or as for use in the gym. It is aiming to be a lifestyle product that can be used at home, or on the go by anybody to boost protein intake in a tasty way.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.theproteinworks.com/clear-whey-starter-pack

This is a clear whey starter back which offers a 500g pouch of clear diet whey (20 servings), a free shaker and free standard delivery. It is the best value way to discover clear whey from Protein Works.

Main Concept
Script/Description of Scenes

Please create a script that's authentic and natural - make sure to include the key UPS

(This is not a script, please do not read word for word, just take inspiration from):

So guys I always see ads for creamy whey protein shakes but I have never really fancied them. So I was so excited when I saw Clear Diet Whey from Protein Works trending, and decided to give it a go.

I cannot stress how good this is. I ordered the 'X' flavour and honestly it is amazing, It tastes just like 'X' and is so juicy and refreshing. It feels like I am drinking a mocktail, and I forget that it has 20g of protein and is just 82 calories.

Plus, I ordered through this link and managed to get a free shaker AND free delivery on my order making it an absolute bargain. Make sure you guys click through to check it out and redeem the offer for yourselves!

Additional information

Please do not film in active/gym wear, or have any scenes of gyms or sports, or mention it in relation to recovery and performance.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Protein Works
Pronunciation
Social Media
Category
Food/Beverage
About

Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition: 

Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.

Innovating fast and with purpose to ensure we are constantly refining our service and product offering

Caring for our customers by offering world-class service

Target audience:

People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Professional but friendly and approachable. 

Competitors/similar brands

Who are your main competitors or any other brands you look at for inspiration?

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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