Product review for L-carnitine
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We prepared a short brief: https://docs.google.com/document/d/1HBTWaCqwP-lmDTjtd8DSctvR_LXEAWkKSBegM6oyI8o/edit?usp=sharing
Looking for a creator who is into fitness!
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https://www.amazon.co.uk/L-Carnitine-Capsules-2200mg-Metabolism-Supplement/dp/B0CGNPGX6P
Performance supplement that helps maintain energy and aids muscle recovery and growth
https://docs.google.com/document/d/1HBTWaCqwP-lmDTjtd8DSctvR_LXEAWkKSBegM6oyI8o/edit?usp=sharing
Hook
The first several seconds are key, as we want to grab the viewers’ attention.
We thought the best way to start the video can be:
mention making more progress with training by adding SuperSelf L-carnitine to your workouts/fitness regimen
Something along the lines of:
“L-carnitine has been my go-to preworkout supplement for awhile, but I wish I’d added this SuperSelf one to my workouts sooner”
BODY:
highlight your experience in the gym/with physical training in general, and possibly experience using other performance supplements.
Something along the lines of: “I’ve been lifting weights for…, and have tried quite a few supplements to get more results”
mention that L-carnitine was recommended to you by your trainer/your gym community
Your ideas for the hook, if different, are, of course, welcome! :) In general, feel free to inject your style and creativity into the video, we more than welcome a personal touch and relatable tone.
Talking about the supplement benefits and USPs
Focus on your personal experience with the supplement and its benefits. Mainly:
- the supplement is very convenient and easy to take compared to powders-no taste, no need to mix anything, but the same effect
- having more energy for workouts, and something to look into for muscle recovery as well
- SuperSelf L-carnitine has high bioavailability, meaning it’s absorbed faster for a more immediate effect and can be taken right before the workout
It is best to avoid exaggeration/promise of magical results, which can create unrealistic expectations and lead to customer disappointment.
Finish with implicit CTA
Example:
“If you want to make more progress with your training, I highly recommend trying this”
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Obsessed with health, longevity, biohacking, and how to become a better version of yourself, we are passionate about creating vitamins and supplements that support a healthy active lifestyle. Selecting only the best quality ingredients, we develop formulations that are backed by scientific research.
Solgar, MaryRuth Organics, Nutravita, Nutrition Geeks
Professional but isn't overly reserved, conveying expertise in a relatable warm manner.
Solgar, MaryRuth Organics, Nutravita, Nutrition Geeks
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