SCENES:
The video should show a parent getting their baby/toddler ready and then going to a class (see second inspo link for an idea). There could be a variety of scenes: e.g.
(You don’t need to include all of these!)
Please include at least one shot of you scrolling on the Happity website to find a class (like on the 1st inspo link)
Ideally, please end the video at a baby class or group (if you currently attend one regularly; we're unable to gift access currently as there aren't many classes available over the summer) - you could be walking in, sitting down in the circle, waving to the provider etc
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SCRIPT GUIDE - Please draft a script/storyboard that is natural and authentic to you! Remember to share with Twirl ahead of filming.
Hook 1
Reasons parents love Happity - please include at least 3. You don't need to use these exact words, you can re-phrase to sound natural to you. If you have a toddler, replace the word ‘baby’ with ‘toddler’. If you’re a dad, replace the word ‘mum’ with ‘dad’.
End with: it’s completely free to register and list your classes, so don’t wait. New parents need you on Happity today!
Note: For when the parent is talking about why they love Happity, 'finding' a class is the right term. But for the end, we want to talk about 'listing' for free - as this is the call-to-action for providers!
To attract more providers to use our platform, we'd like to create short videos of new parents (with children age 0-2) talking about the reasons they love Happity
We have a really basic UGC ad running at the moment (see inspo link 1) which is performing quite well. Now we want to create some more content which carries the same messages, but makes it more obvious the person talking is a parent, and feels a little more polished/persuasive.
https://providers.happity.co.uk/
Happity is a marketplace for baby and toddler class providers to list their classes, market to parents, manage their businesses and take bookings.
We are the UK's best-loved website for finding baby/toddler classes, with 2.6m parents using us every year, and are the household name brand in the space. These USPs are what attract providers to list with us / pay our annual subscription to use the platform, because they know it is where they can reach the most parents.
You can see some examples of the kind of classes listed on the site on the links below
SCENES:
The video should show a parent getting their baby/toddler ready and then going to a class (see second inspo link for an idea). There could be a variety of scenes: e.g.
(You don’t need to include all of these!)
Please include at least one shot of you scrolling on the Happity website to find a class (like on the 1st inspo link)
Ideally, please end the video at a baby class or group (if you currently attend one regularly; we're unable to gift access currently as there aren't many classes available over the summer) - you could be walking in, sitting down in the circle, waving to the provider etc
----------
SCRIPT GUIDE - Please draft a script/storyboard that is natural and authentic to you! Remember to share with Twirl ahead of filming.
Hook 1
Reasons parents love Happity - please include at least 3. You don't need to use these exact words, you can re-phrase to sound natural to you. If you have a toddler, replace the word ‘baby’ with ‘toddler’. If you’re a dad, replace the word ‘mum’ with ‘dad’.
End with: it’s completely free to register and list your classes, so don’t wait. New parents need you on Happity today!
Note: For when the parent is talking about why they love Happity, 'finding' a class is the right term. But for the end, we want to talk about 'listing' for free - as this is the call-to-action for providers!
Hook 2: Please suggest your own ideas!
Remember that this should target class providers, and not parents.
Please make sure it's really clear you are a parent of a baby/toddler age 0-2. If there is no child in the shot, then there should be some other baby stuff around e.g. buggy, toys, bottles etc
DO
DON'T