Concept: Functional presenter-led testimonial playing on everyday home maintenance pain points, showcasing how Jiffy was used for appliance repair and highlighting key USPs. 

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Script / Shotlist: 

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Hook [reliability]: “I don’t know who needs to hear this but I’ve finally found a reliable solution for when I need things fixed around the house.” 

[Presenter talking to camera. Holding phone up to camera showing Jiffy homescreen.]

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Hook [speed]: “I don’t know who else needs to hear this but I’ve just had my washer dryer fixed by a licensed professional within an hour of downloading this app!” 

[Presenter talking to camera. Holding phone up to camera showing Jiffy homescreen.]

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Hook [ease of use]: “I don’t know who needs to hear this but you need to stop wasting hours looking for repairmen every time something goes wrong in your home and download this app instead.” 

[Presenter talking to camera. Holding phone up to camera showing Jiffy homescreen.]

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“Last week our washer dryer broke and trying to find a decent repairman at the last minute was a nightmare! They were either way too expensive or impossible to get a hold of.”

[Showing broken utility. Presenter frustrated on the phone. Scrolling through pages of local contractors. Close ups of high prices. Shaking head and closing down the laptop.] 

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“But then I found Jiffy!”

[Presenter talking to camera. Holding up phone to camera showing Jiffy homescreen.] 

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“With Jiffy, finding a reliable, certified professional was ridiculously easy and fast!”

[Presenter talking to camera.] 

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“All I had to do was download the app, type in what I needed help with and Jiffy matched me with a local licensed technician in minutes.”

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“All of the complicated stuff like communication, sending photos and pricing was taken care of in the app beforehand - so there were no awkward surprises!”

[Presenter talking to camera for an entire take. B-roll of app UI being matched with a pro, reading reviews, agreeing a quote and confirmation.] 

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“My Jiffy pro was over within the hour and what would have normally taken days to fix was done in an afternoon”. 

[Presenter talking to camera for an entire take. Various b-roll shots of pro fixing the washer dryer. Time lapse of pro fixing the washer dryer, and before + after transformation] 

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“The best part is that you can search from over 30 different types of services.”

[Presenter talking to camera for an entire take. UI scrolling through different services on the app.] 

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CTA: Pick one of the following!

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CTA [reliability]: “So next time you need something done right around your home. Jiffy it.”

[Presenter talking to camera. Pointing towards bottom of screen where UI textbox ready ‘download today’.]

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CTA [speed]: “So next time you need something done around your home fast. Jiffy it.” 

[Presenter talking to camera. Pointing towards bottom of screen where UI textbox ready ‘download today’.]

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CTA [ease of use]: “So next time you need help around your home - don’t waste hours looking for unreliable contractors. Get the job done right the first time with Jiffy.”

[Presenter talking to camera. Pointing towards bottom of screen where UI textbox ready ‘download today’.]