Family Stay in Woolacombe Bay - Kids age 12+ - 3 Videos + 3 Variations
Project Summary
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Your creator(s)
Full brief
Overview
Details
Please see the full brief here: https://docs.google.com/document/d/12H8MQOZiK3V3BGtc9L9Li1KUneNuzZOf_uUOybrSrHU/edit
Each video has two hooks we have offered suggestions but feel free to suggest options when you submit your script! We are hoping for you to generate your desired script and confirm this with us so that it can be as authentic as possible whilst hitting on our desired points. Every video should have a clear call to action that directs the viewer to book their holiday with Woolacombe Bay at the end.
Data suggests that our primary target audience are women. They are primary care givers that are looking to nurture their relationship with their family. Their primary motivation is creating memorable and positive experiences with their family.
Creator Requirements
Creator Pitch Summary
- We are looking for a lovely family with Children between 12- 15 to take a trip to the beautiful Woolacombe Bay Holiday Park. In exchange, we are looking for 5 UGC videos on various aspects of your stay at the park.
- Each video has two hooks. We have offered suggestions, but feel free to suggest options when you submit your script! We are hoping for you to generate your desired script and confirm this with us so that it can be as authentic as possible while hitting on our desired points. Every video should have a clear call to action that directs the viewer to book their holiday with Woolacombe Bay at the end.
- Data suggests that our primary target audience is women. They are primary care givers that are looking to nurture their relationship with their family. Their primary motivation is to create memorable and positive experiences with their family.
Stay Details
- The stay will be a weekend Friday- Monday
- All activities you wish to engage with will be complimentary, but you need to book in advance of your stay. See activities here.
- You will have an onsite contact who can be reached with any issues or questions you have throughout your stay.
- Please note: You may film at the pools, providing the shots do not contain any other guests.
- There is a NISA on site, supermarkets a short drive away if you would like to self-cater and various eateries available on site.
Creator Requirements
- For this project we are looking for a young family with Children between 12- 15.
- Have a vehicle and driving license to drive to the park. The park is not easily accessible by public transport. (Please note: we are not reimbursing travel costs)
- Recommended Activities
- There are loads of activities that might take your and your kids fancy. Feel free to let us know and book on to whatever you like however we’d love for you to have a go at some of these:
- 12+ years
- Lake paddleboarding
- Lake kayaking
- Zorbing
- Segway safari
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Holiday park in Woolacombe Bay
Please see the full brief here: https://docs.google.com/document/d/12H8MQOZiK3V3BGtc9L9Li1KUneNuzZOf_uUOybrSrHU/edit
Each video has two hooks we have offered suggestions but feel free to suggest options when you submit your script! We are hoping for you to generate your desired script and confirm this with us so that it can be as authentic as possible whilst hitting on our desired points. Every video should have a clear call to action that directs the viewer to book their holiday with Woolacombe Bay at the end.
Data suggests that our primary target audience are women. They are primary care givers that are looking to nurture their relationship with their family. Their primary motivation is creating memorable and positive experiences with their family.
1 Hook Variation per video
DELIVERABLES: (Final Edit and Raw Edit)
VIDEO 1 - Hook 1
VIDEO 1 - Hook 2
VIDEO 2 - Hook 1
VIDEO 2 - Hook 2
VIDEO 3 - Hook 1
VIDEO 3 - Hook 2
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Must have at least one child that is 12+ years of age.
PROJECT TIMELINE:
1-3 days after getting selected:
- Once selected, we'll confirm suitable dates with you
- Let us know your preferred activities so we can book you in
- We'll ask for your phone number to set up the group chat
- Start planning your shot list (guide is in the brief)
(3 days at the location where you'll film and enjoy a nice time with your family)
AFTER THE STAY:
- Create script/storyboard for all 3 videos for the client to share feedback and approve!
- Staggered content delivery (aka you don't have to deliver all videos within 5 days, but within 2 weeks of the stay)