Please create a script that is natural and authentic to you!!

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HOOK

Start with 'One of my favourite hacks is using the Philip Kingsley Bond Builder range to strengthen and repair my hair' and then show & explain how the range can rescue colour-treated and heat-styled hair from damage. 

Show before/after (or in the reverse) shot of your hair in first few seconds of the video with using Bond Builder to show results - then move into the routine below:

Routine

• Show damp hair and then apply product to mid-lengths & ends whilst also explaining the following:
• Explain that you leave on for min 10 mins (the longer the better) so you can get any small chores or prep for the day/night whilst it's in
• Talk through key points below for Restructuring Treatment
• Then rinse thoroughly and follow with the recommended Philip Kingsley shampoo & conditioner for your hair texture (don't need to show using shampoo and conditioner but just mention!)
• Then, apply Bond Builder Split End Remedy to freshly washed, damp hair and explain benefits listed below in key points
• Finish off showing the after effect and emphasise the difference you've seen in your hair in terms of strength and breakage

Key Points

• Bond Builder Restructuring Treatment
• Proven to make hair up to 3x more resistant against damage*
• Increased hair strength
• Visibly healthier hair
• Bond Builder Split End Remedy
• Repairs broken bonds
• Protects strands
• Lasts up to 3 washes
• Use it once a week but can be used more frequently