3 Reasons why I chose Marleybones
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HOOK: I'm telling all the dog parents I know about Marleybones; here's why its the best dog food:
HOOK clip: Cute close up of your pup or you and your pup
(note to creator would like to do this as 3 clear points why)
VO 1: Number 1 (dog name) has always had a sensitive stomach and fussy nature and Ive found such an improvement since switching them over to Marleybones and that's down to the ingredients. It's full of high quality and nutritious meat, vegetables and powerful superfoods, with gut friendly prebiotics! and not to mention (dog name) inhales/demolishes it every meal time.
Scene 1: Fairly open here on direction but idea is to feature your pup, the packaging (back of pack too if time to show the ingredients), the food being eaten (with enjoyment!) E.g Video of your pup spinning/jumping with excitement or straight to a close up of them eating the food / licking from the box etc. Feature a close up shot of the pack too.
VO2: Number 2: Its so much quicker than prepping raw food myself and MUCH easier to store than frozen! We've tried other brands previously but it filled up my freezer and made it so hard to track what had been eaten from the packs. With Marleybones I can store it in the (pantry or cupboard) with all the same nutrition in there. Its slow cooked method allows this in its sustainable packaging
Scene 2: Shot of you at kitchen chopping raw meat and looking unimpressed at the extra work etc. then second shot of you having a full freezer annoyed frustrated etc. Third clip of you storing the food in your cupboards or pantry much happier! (if these 3 shots are too long make this 2 shot - pick from either chopping raw food OR the freezer clip followed by cupboard/pantry shot)
VO3: Number 3: One less thing to add to the shopping list and lug home in bags - its a tailored subscription delivered to my door with lots of easy ways to edit, update and change my plan if I need it. You can get 40% off your 1st order by using the code below!"
Scene 3: Shot of the trial box with your pup close up on the pack, the free treats and tennis ball. Option to add shot of your dog doing a trick for a treat. Also option to show a pop up of the trial quiz a user is asked when trialling marleybones https://marleybones.com
CTA close: I'm telling you, you have to try Marleybones! Click the link below
Creator Requirements
We'd like to create dog owner review/explanation of why their dog loves marleybones/ its key USPs. Dog owner talking to camera or videoing their pet with MB and VoiceOver.
Key USPs:
- Amazing for fussy / sensitive stomach dog's because of its High quality ingredients in every meal - UK sourced and freshly prepared meat, vegetables and powerful superfoods including chia seeds, kale, hemp seed. This is slow cooked in our sustainable packaging retaining all the good nutrition for your dog. Drool worthy deliciousness! Dogs love marleybones and its taste. Gut friendly prebiotics
- Marleybones convenience - our food is pantry fresh so no need to freeze like other fresh/raw dog foods. Our dog food is slow cooked with fresh ingredients in order to keep all the good nutritional benefit but it a much easier more convenient storing solution for owners.
- Subscription is simple easy and specifically tailored to your dogs preferences and dietary requirements. Calling out the offer of 40% off your 1st order (discounted trial box for 1st time users) Users carry out a simple & tailored survey about their pup so that we can tailor the plan and preferences to each dogs needs.
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Premium dog food packs and gourmet treats. Online as a subscription service, creator will be sharing / receiving the marleybones intro trial box tailored to their dog (once confirming creators we will tailor this based on their dog)
HOOK: I'm telling all the dog parents I know about Marleybones; here's why its the best dog food:
HOOK clip: Cute close up of your pup or you and your pup
(note to creator would like to do this as 3 clear points why)
VO 1: Number 1 (dog name) has always had a sensitive stomach and fussy nature and Ive found such an improvement since switching them over to Marleybones and that's down to the ingredients. It's full of high quality and nutritious meat, vegetables and powerful superfoods, with gut friendly prebiotics! and not to mention (dog name) inhales/demolishes it every meal time.
Scene 1: Fairly open here on direction but idea is to feature your pup, the packaging (back of pack too if time to show the ingredients), the food being eaten (with enjoyment!) E.g Video of your pup spinning/jumping with excitement or straight to a close up of them eating the food / licking from the box etc. Feature a close up shot of the pack too.
VO2: Number 2: Its so much quicker than prepping raw food myself and MUCH easier to store than frozen! We've tried other brands previously but it filled up my freezer and made it so hard to track what had been eaten from the packs. With Marleybones I can store it in the (pantry or cupboard) with all the same nutrition in there. Its slow cooked method allows this in its sustainable packaging
Scene 2: Shot of you at kitchen chopping raw meat and looking unimpressed at the extra work etc. then second shot of you having a full freezer annoyed frustrated etc. Third clip of you storing the food in your cupboards or pantry much happier! (if these 3 shots are too long make this 2 shot - pick from either chopping raw food OR the freezer clip followed by cupboard/pantry shot)
VO3: Number 3: One less thing to add to the shopping list and lug home in bags - its a tailored subscription delivered to my door with lots of easy ways to edit, update and change my plan if I need it. You can get 40% off your 1st order by using the code below!"
Scene 3: Shot of the trial box with your pup close up on the pack, the free treats and tennis ball. Option to add shot of your dog doing a trick for a treat. Also option to show a pop up of the trial quiz a user is asked when trialling marleybones https://marleybones.com
CTA close: I'm telling you, you have to try Marleybones! Click the link below
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.