Philip Kingsley Elasticizer September 2024 - US
Project Summary
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Your creator(s)
Full brief
Overview
Details
Please create a script that is natural and authentic to you!! For visual guidelines please refer to the inspo links!
Hook:
Start with something like "It's no surprise the Philip Kingsley Elasticizer has won multiple awards, it has been the perfect treatment for my dry and dehydrated hair"/ "There is a reason one Philip Kingsley Elasticizer is sold every 30 seconds."
Content:
Show before & after of hair.
Show product and texture, show damp hair and applying the hair mask, explaining what it is and benefits such as:
Key Product Points:
- Deep-conditioning, pre-shampoo mask
- Instantly adds shine
- Intensely hydrates dry hair
- Banishes frizz and tangles
Explain to leave it for 20 minutes - the longer the better! Wash out the hair mask and show your after result!
To end:
Include something along the lines of "This Philip Kingsley treatment is absolutely worth the hype!"
Don't forget to add a CTA at the end!
**Please Note: Do not use the free sample in the video that is sent with the package you receive.
Creator Requirements
We'd like a video showing how the Philip Kingsley Elasticizer instantly hydrates dry hair, adds shine and reduces frizz as a pre-shampoo treatment
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Philip Kingsley Elasticizer - https://www.philipkingsley.co.uk/philip-kingsley-elasticizer.html
Please create a script that is natural and authentic to you!! For visual guidelines please refer to the inspo links!
Hook:
Start with something like "It's no surprise the Philip Kingsley Elasticizer has won multiple awards, it has been the perfect treatment for my dry and dehydrated hair"/ "There is a reason one Philip Kingsley Elasticizer is sold every 30 seconds."
Content:
Show before & after of hair.
Show product and texture, show damp hair and applying the hair mask, explaining what it is and benefits such as:
Key Product Points:
- Deep-conditioning, pre-shampoo mask
- Instantly adds shine
- Intensely hydrates dry hair
- Banishes frizz and tangles
Explain to leave it for 20 minutes - the longer the better! Wash out the hair mask and show your after result!
To end:
Include something along the lines of "This Philip Kingsley treatment is absolutely worth the hype!"
Don't forget to add a CTA at the end!
**Please Note: Do not use the free sample in the video that is sent with the package you receive.
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DO
- Please film in natural bright light & bathroom setting
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Don't show other brands in the background
- Where possible, avoid brightly coloured backgrounds
- Don't include the free sample in the content (this is for you to enjoy!)