Project Summary

Project name

Your Sign To Buy Affordable Luxury Sleepwear

Brand

The Night Store

Brand

Compensation for this project

$125

Creator level

Preferred gender

Female

Preferred age

18-55

Country requirements

United Kingdom

View full brief

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Thanks for your application for project:

Your Sign To Buy Affordable Luxury Sleepwear

The brand will review all applications in the next 2-3 days. If successful, we'll notify you and inform about next steps!

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Your Sign To Buy Affordable Luxury Sleepwear

The brand will review all applications in the next 2-3 days. If successful, we'll notify you and inform about next steps!

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creator(s) for your project! Once selected, we'll confirm their availability & where to ship products (if any).

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Estimated delivery time is 5 days (excl. shipping time).

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Full brief

Overview

Length

Up to 15 seconds

Format

Physical Product

Yes

Promoted Product

Details

Script

Hook: 'POV: I found the perfect pyjamas for autumn / christmas' or 'Your sign to buy affordable luxury sleepwear', with cute emoji combination

Body: Key USP's to pop up on screen, feel free to re-word some of these so it's more relatable or add emoji's

Pockets
Affordable luxury (great value vs competitors)
Self Fabric Gift Bags
Stunning prints
Inclusive sizing (UK 6-28)
Super comfy and stylish
Breathable fabrics
Slouchy / oversized

CTA: something testimonial style so it feels authentic

Run, don't walk, to order yours
BRB buying matching ones for my besties
Autumn girlies, you need this

Scenes to film: we'd like it to be a montage of clips that are 0.5 - 1 second long, or have quick cuts from one action to the other, so it should feel fast paced yet relaxing.

transition from work outfit to pyjamas
unboxing & close up on detail
doing skincare routine wearing pyjamas
setting up living area / bedroom to get cozy (e.g. lighting candles)
twirl / happy dance in the outfit
anything else that shows you in action

Scene 1

Scene 2

Scene 3

Links

https://vt.tiktok.com/ZSN1jTY8G/https://vt.tiktok.com/ZSN1663Do/

Creator Requirements

Country requirements

United Kingdom

Preferred age

18-55

Preferred gender

Female

Niche

Fashion

Additional information

Description

Montage of cozy yet aspirational lifestyle clips, set to the beat of trending audio / copyright free music with key USPs popping up on screen. Please deliver the raw footage for this project (e.g. 5-10 second clips of each scene)

# Additional Variations

0

Inspiration

https://vt.tiktok.com/ZSN1jTY8G/https://vt.tiktok.com/ZSN1663Do/

Fomat

9:16

1:1

16:9

4:5

Target duration

Up to 15 seconds

Product / Service

The Night Store is a luxury inclusive nightwear brand designed for every body, catering for sizes UK6-28, maternity and family sets.

Luxury nightwear for every body.

Concept

Story

A script and/or descriptions of the scenes

Hook: 'POV: I found the perfect pyjamas for autumn / christmas' or 'Your sign to buy affordable luxury sleepwear', with cute emoji combination

Body: Key USP's to pop up on screen, feel free to re-word some of these so it's more relatable or add emoji's

Pockets
Affordable luxury (great value vs competitors)
Self Fabric Gift Bags
Stunning prints
Inclusive sizing (UK 6-28)
Super comfy and stylish
Breathable fabrics
Slouchy / oversized

CTA: something testimonial style so it feels authentic

Run, don't walk, to order yours
BRB buying matching ones for my besties
Autumn girlies, you need this

Scenes to film: we'd like it to be a montage of clips that are 0.5 - 1 second long, or have quick cuts from one action to the other, so it should feel fast paced yet relaxing.

transition from work outfit to pyjamas
unboxing & close up on detail
doing skincare routine wearing pyjamas
setting up living area / bedroom to get cozy (e.g. lighting candles)
twirl / happy dance in the outfit
anything else that shows you in action

Variations

Hooks, CTAs or other key messaging

2nd Variation

3rd Variation

Variation #3

Creator Requirements

Female

United Kingdom

18-55

Fashion

Additional Details

needs to have good lighting! preferably has a minimal / scandi home, neutral colours

DO

Please film in natural bright light
Add engaging captions to your video! remember to submit the version with and without!
Keep it lively and energetic - we want to encourage the audience!
Shoot high-res

DON'T

Don't sound like you're reading off a script
Don't film via TikTok app. MUST use CapCut or similar.
No blurry footage, not being able to see the product or you clearly