Project Summary

Project name
BrocElite by MARALABS (USP # 2: Chronic Stress/Fatigue)
Brand
MARALABS
Compensation for this project
$125
Creator level
Preferred gender
Female
Preferred age
25-46
Country requirements
United States

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Thanks for your application for project:
BrocElite by MARALABS (USP # 2: Chronic Stress/Fatigue)
The brand will review all applications in the next 2-3 days. If successful, we'll notify you and inform about next steps!
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If you're interested in this project, apply here! 👇
Enhance your application by including additional video or image files (optional)
Please be mindful not to share any personal contact details, such as your social profiles, email address, etc. (we'll make sure to verify this).
Thanks for your application for project:
BrocElite by MARALABS (USP # 2: Chronic Stress/Fatigue)
The brand will review all applications in the next 2-3 days. If successful, we'll notify you and inform about next steps!
View my jobs
Oops! Something went wrong while submitting the form.

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Estimated delivery time is 5 days (excl. shipping time).
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Full brief

Overview
Length
15-30 seconds
Format
Physical Product
Yes
Promoted Product
Details
Script

Please see full creative brief here: https://docs.google.com/document/d/1l_Sh7BNShUnKCi3BVPJA36wgVSl1byB2eN1Vza28ung/edit#heading=h.z5r2qrj97i73 

We’d like to copy this video frame for frame and change out the voiceover and text on screen for another supplement. Ideally, we’d like macro zoom ins on the supplement and bottle during golden hour, clip of you shaking the bottle in front of the camera, clip of you taking the supplement with a glass of water. The voiceover and text on screen will explain the benefits of BrocElite® Plus and sulforaphane.

Inspiration

Inspo link 2: https://drive.google.com/file/d/1lvxsWk0H6M2CbvXmKR0_f-lQM0tSHIfH/view?usp=sharing (20 seconds)

Inspo link 4:

https://drive.google.com/file/d/1TMrBo8jgPztCiLEEU75RaT2Am-N0b6ol/view   (47 seconds)

Script

Frame 1:  Frame 1 is shot outdoors, with a nice background setting (ideally sunrise or sunset, in a field/forest/trees/grass).  With no face or head, your middle body is at the center of the frame. You are holding a bottle of BrocElite® Plus centered in the middle of the screen, which is the focus of Frame 1.

On-screen text: Struggling with brain fog, low energy, or chronic stress?

On-screen text is flashed across the top of the screen.

Voi

Links to photos for video:

https://drive.google.com/file/d/10WwamcYRU_efRWfeIlgrMEE77DbMz-OS/view

https://drive.google.com/file/d/1HGZppIW-vlbMxgpkunoDHRZrjCtgtdGp/view

Scene 1
Scene 2
Scene 3
Creator Requirements
Country requirements
United States
Preferred age
25-46
Preferred gender
Female
Niche
Health/Wellness
Additional information
Description

We’d like to copy this video: https://drive.google.com/file/d/1lvxsWk0H6M2CbvXmKR0_f-lQM0tSHIfH/view  - frame for frame and change out the voiceover and text on screen for another supplement. Ideally, we’d like macro zoom ins on the supplement and bottle during golden hour, clip of you shaking the bottle in front of the camera, clip of you taking the supplement with a glass of water. The voiceover and text on screen will explain the benefits of BrocElite® Plus and sulforaphane.

TIP: Share if you resonate with chronic stress / fatigue

# Additional Variations
Fomat
9:16
1:1
16:9
4:5
Target duration
15-30 seconds
Product / Service

BrocElite®, the only naturally derived supplement on the market containing Stabilized Sulforaphane—the water soluble, bioactive molecule with thousands of studies supporting its benefits. It also helps: (1) detox the liver; (2) combat inflammation; and (3) brain function. 

BrocElite vs Other Broccoli Supplements: 

  • Has sulforaphane in the capsule
  • Has NO glucoraphanin in the capsule
  • Induces Nrf2 (you feel the difference)
  • No fillers
  • Certified glyphosate residue free
  • Each batch 3rd party tested for SFN content

Unfortunately, receiving the health benefits from sulforaphane isn’t as simple as eating a bunch of broccoli or sprouts. You would have to eat around 1-5lbs of raw organic broccoli in order to receive any benefit of sulforaphane. This would get old really fast (trust us—our founder, David, has done it!). Even worse, because of how food is grown and handled, you can't be sure that the broccoli you're eating contains adequate levels of glucoraphanin, the precursor to sulforaphane.

Our supplement, BrocElite, has stabilized sulforaphane right in the capsule. In fact, it’s the only naturally derived stabilized sulforaphane product on the market—no other broccoli supplement has it.

Other broccoli supplements may say they have sulforaphane, but they really have the precursor (sometimes confusingly marketed as “sulforaphane glucosinolate”). And despite flashy marketing, broccoli supplements with glucoraphanin most likely won't help you.

**we’re going to do a voiceover and possible, need Twirl’s help with guiding creators on voiceover. Give creators bullet points of USPs and give creator flexibility to talk naturally about product

Concept
Story
A script and/or descriptions of the scenes

Please see full creative brief here: https://docs.google.com/document/d/1l_Sh7BNShUnKCi3BVPJA36wgVSl1byB2eN1Vza28ung/edit#heading=h.z5r2qrj97i73 

We’d like to copy this video frame for frame and change out the voiceover and text on screen for another supplement. Ideally, we’d like macro zoom ins on the supplement and bottle during golden hour, clip of you shaking the bottle in front of the camera, clip of you taking the supplement with a glass of water. The voiceover and text on screen will explain the benefits of BrocElite® Plus and sulforaphane.

Inspiration

Inspo link 2: https://drive.google.com/file/d/1lvxsWk0H6M2CbvXmKR0_f-lQM0tSHIfH/view?usp=sharing (20 seconds)

Inspo link 4:

https://drive.google.com/file/d/1TMrBo8jgPztCiLEEU75RaT2Am-N0b6ol/view   (47 seconds)

Script

Frame 1:  Frame 1 is shot outdoors, with a nice background setting (ideally sunrise or sunset, in a field/forest/trees/grass).  With no face or head, your middle body is at the center of the frame. You are holding a bottle of BrocElite® Plus centered in the middle of the screen, which is the focus of Frame 1.

On-screen text: Struggling with brain fog, low energy, or chronic stress?

On-screen text is flashed across the top of the screen.

Voi

Links to photos for video:

https://drive.google.com/file/d/10WwamcYRU_efRWfeIlgrMEE77DbMz-OS/view

https://drive.google.com/file/d/1HGZppIW-vlbMxgpkunoDHRZrjCtgtdGp/view

Variations
Hooks, CTAs or other key messaging
2nd Variation
3rd Variation
Variation #3
Creator Requirements
Female
United States
25-46
Health/Wellness
Additional Details

Note: We cannot make any claims about “cures'' and we cannot mention disease states. Ex. We can mention blood sugar but not diabetes. We can mention inflammation but not cancer.