INTRODUCING WYPE - an eco-friendly wet wipe alternative for your butt!
Project Summary
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Full brief
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Create a script that's natural and authentic to you!! Please share this with us for feedback ahead of filming.
Be creative and have fun with it! Come up with unique and creative ways to showcase Wype. We are happy for you to make it funny. Talking about our butts should be normal!
HOOK: Come up with a strong hook - add your own spin on popular tiktok trends that's gone viral to make sure the hook will capture people's attention. We’ve also seen that setting the scene in the bathroom/ on the toilet tends to work well but we are happy for you to be creative.
BODY:
In your content you must include the key messaging (in your own tone of voice)
- Dry toilet paper isn't sufficient for proper hygiene—just as you wouldn't clean dishes with a dry sponge.
- Wype offers a gentle yet effective cleaning solution, alleviating discomfort and irritation.
- Its natural and organic ingredients not only cleanse but also soothe and moisturise, ensuring a comfortable experience.
Remember to end with a CTA
Creator Requirements
We're seeking talented TikTok creators who can produce UGC ads that look native to reels/ TikTok platform and will authentically showcase Wype.
Wype is a product for your bottom, we are already loved by over 100k happy bottoms, and growing! We believe in body positivity, challenging taboos, and talking butts. Our mission is to allow people to feel clean, comfortable and healthy in their skin every day, so it is important for us to work with creators who are ready to celebrate this with their content. You can go about it in a way that fits with your creativity, but you do have to be comfortable with the subject matter, and willing to shoot content that references toilet time, and bottom health and wellness.
We’re happy for creators to leverage popular TikTok trends to maximise engagement. The videos should be also optimised for sound on
TIP: share your hook or concept idea or why you're keen to have this product in your life! we're looking for creators who can inject humour into this and go for a more organic storytelling approach - anti-salesy!
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Wype is a toilet paper gel packed with nourishing botanicals that transforms ordinary toilet paper into an eco-friendly wet wipe. It gives you a proper clean wherever you are while leaving the skin of your bottom soothed, hydrated, and protected from the irritation that dry toilet paper can cause. Simply apply a pump of gel to your toilet paper, wipe, and flush. Unlike traditional wet wipes, Wype is completely flushable and biodegradable, so it won't clog pipes or pollute rivers and oceans.
Create a script that's natural and authentic to you!! Please share this with us for feedback ahead of filming.
Be creative and have fun with it! Come up with unique and creative ways to showcase Wype. We are happy for you to make it funny. Talking about our butts should be normal!
HOOK: Come up with a strong hook - add your own spin on popular tiktok trends that's gone viral to make sure the hook will capture people's attention. We’ve also seen that setting the scene in the bathroom/ on the toilet tends to work well but we are happy for you to be creative.
BODY:
In your content you must include the key messaging (in your own tone of voice)
- Dry toilet paper isn't sufficient for proper hygiene—just as you wouldn't clean dishes with a dry sponge.
- Wype offers a gentle yet effective cleaning solution, alleviating discomfort and irritation.
- Its natural and organic ingredients not only cleanse but also soothe and moisturise, ensuring a comfortable experience.
Remember to end with a CTA
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- Creators should produce content that looks native to Tiktok;
- Come up with a strong hook - add your own spin on popular tiktok trends that's gone viral to make sure the hook will capture people's attention. We’ve also seen that setting the scene in the bathroom/ on the toilet tends to work well but we are happy for you to be creative.
- Do optimise your videos for sound - make sure that the sounds/ voiceovers are creative and engaging.
- Videos should be high energy and fast-flowing;
- Videos should be max 60 sec long;
- Try to avoid speaking straight to the camera throughout the entire video; we want something a bit more dynamic, use different shots to make videos more engaging.
- Be creative and have fun with it! Come up with unique and creative ways to showcase Wype. We are happy for you to make it funny. Talking about our butts should be normal!
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.