Project Summary

Project name
Pooch & Mutt Slim & Slender Dry Dog Food (8 Week Trial)
Brand
Compensation for this project
$125
Creator level
Preferred gender
Any
Preferred age
23-36
Country requirements
United Kingdom

Apply

If you're interested in this project, apply here! 👇
Enhance your application by including additional video or image files (optional)
Please be mindful not to share any personal contact details, such as your social profiles, email address, etc. (we'll make sure to verify this).
Thanks for your application for project:
Pooch & Mutt Slim & Slender Dry Dog Food (8 Week Trial)
The brand will review all applications in the next 2-3 days. If successful, we'll notify you and inform about next steps!
View my jobs
Oops! Something went wrong while submitting the form.
If you're interested in this project, apply here! 👇
Enhance your application by including additional video or image files (optional)
Please be mindful not to share any personal contact details, such as your social profiles, email address, etc. (we'll make sure to verify this).
Thanks for your application for project:
Pooch & Mutt Slim & Slender Dry Dog Food (8 Week Trial)
The brand will review all applications in the next 2-3 days. If successful, we'll notify you and inform about next steps!
View my jobs
Oops! Something went wrong while submitting the form.

Your creator(s)

Please select
This is some text inside of a div block.
creator(s) for your project! Once selected, we'll confirm their availability & where to ship products (if any).
Please ship out products to your selected creator(s)! Already shipped? Confirm your shipment to let your creator(s) know.
Thanks for confirming the shipment! We'll let your creator(s) know that your products are on the way.
Oops! Something went wrong while submitting the form.
We're finding the best creators for your project. We'll notify you once you can make your selection!
These are your creators that produce kick-ass content for your project.
No items found.
Thanks for selecting your creator(s)! We'll let them confirm their immediate availability for your project within the next 24 hours. Once confirmed, we'll notify you and display the creators' addresses here so that you can ship out your products.

Estimated delivery time is 5 days (excl. shipping time).
Thanks for selecting your creator(s)! We'll let them confirm their immediate availability for your project within the next 24 hours. Once confirmed, they'll go straight into production and deliver your content within the next 6 days.
Oops! Something went wrong while submitting the form.
No creators to see here. Stay tuned!

Full brief

Overview
Length
15-30 seconds
Format
Physical Product
Yes
Promoted Product
Details
Script

Hooks:

  • Listen up if you’ve got an overweight pooch
  • Struggling to get the pounds off your pooch? 
  • Here’s how I took my dog from overweight to slim + healthy! 
  • Want to know the secret to my dog's weight loss / transformation? 

Concept idea: Show how the Pooch & Mutt Senior Superfood is the ideal choice for overweight dogs to slim down and promote optimal health.

This video will show the journey of trying the Slim & Slender Dry Food for your pooch and how it helped them lose weight. 

We would like there to be before + after videos and images, and also show the journey along the way with video content. This could include feeding the dog, walking the dog, playing exercises games in the garden, weighing the dog, showing how happy and healthy they are now. 

Product Highlight: The Pooch & Mutt Slim & Slender Dry Food should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner.  Please do not read the product benefits word for word, adapt them to feel natural in your voice over. 

Key Product Callouts:

  • Designed to help dogs that are overweight
  • 45% Free Run Chicken, a high-quality, tasty, lean protein 
  • Sweet Potato - A slow-releasing carbohydrate to provide energy throughout the day, as well as fibre to support digestion and aid satiety (to stop them getting hungry all the time!)
  • With added supplements including L-Carnitine and CLA, to speed up metabolism and aid weight loss. 
  • And Glucosamine and Chondroitin to help protect joints from the stress of carrying additional weight and keep them moving
  • Free from wheat, corn, soya and dairy - great for dogs with allergies or sensitivities

You must include showing:

  • Your dog before starting on the Slim & Slender food 
  • Preparing your dog's food + feeding them 
  • The product packaging, the key ingredients and call out the benefits 
  • The ‘after’, once your dog has lost weight

                                     

We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!

Scene 1
Scene 2
Scene 3
Creator Requirements
Country requirements
United Kingdom
Preferred age
23-36
Preferred gender
Any
Niche
Pets
Additional information
Description

Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Slim & Slender Dry Food

This is a ‘journey’ / progress / before + after video, videos will have to be shot over 8 weeks to show the effect of the food. Please only apply if you are willing to take part in the full process and commit to feeding your dog the Pooch & Mutt Slim + Slender food for the duration. 

Messaging:

The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.

 

Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.

 

Core Message: A delicious healthy dry weight management food for dogs 

MUST CONFIRM STORYBOARD WITH US FIRST

# Additional Variations
Fomat
9:16
1:1
16:9
4:5
Target duration
15-30 seconds
Product / Service

https://www.poochandmutt.co.uk/products/slim-slender-dry-food 

‘Slim & Slender’ is a vet recommended, premium, grain free, complete dry food for dogs that are overweight. This is ideal if you are looking for a dry food to help manage your dog’s weight while promoting a slim and slender body composition. 

The food is packed with active ingredients, including 45% lean free run chicken;  a low-fat protein source rich in l-carnitine, a natural fat burner that helps to speed up metabolism. It is high in fibre to aid satiety and is packed with additional supplements such as CLA to aid weight loss, alongside glucosamine and chondroitin to support joints carrying extra weight.  

Pooch & Mutt ‘Slim & Slender’ complete dry food also contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.

Concept
Story
A script and/or descriptions of the scenes

Hooks:

  • Listen up if you’ve got an overweight pooch
  • Struggling to get the pounds off your pooch? 
  • Here’s how I took my dog from overweight to slim + healthy! 
  • Want to know the secret to my dog's weight loss / transformation? 

Concept idea: Show how the Pooch & Mutt Senior Superfood is the ideal choice for overweight dogs to slim down and promote optimal health.

This video will show the journey of trying the Slim & Slender Dry Food for your pooch and how it helped them lose weight. 

We would like there to be before + after videos and images, and also show the journey along the way with video content. This could include feeding the dog, walking the dog, playing exercises games in the garden, weighing the dog, showing how happy and healthy they are now. 

Product Highlight: The Pooch & Mutt Slim & Slender Dry Food should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner.  Please do not read the product benefits word for word, adapt them to feel natural in your voice over. 

Key Product Callouts:

  • Designed to help dogs that are overweight
  • 45% Free Run Chicken, a high-quality, tasty, lean protein 
  • Sweet Potato - A slow-releasing carbohydrate to provide energy throughout the day, as well as fibre to support digestion and aid satiety (to stop them getting hungry all the time!)
  • With added supplements including L-Carnitine and CLA, to speed up metabolism and aid weight loss. 
  • And Glucosamine and Chondroitin to help protect joints from the stress of carrying additional weight and keep them moving
  • Free from wheat, corn, soya and dairy - great for dogs with allergies or sensitivities

You must include showing:

  • Your dog before starting on the Slim & Slender food 
  • Preparing your dog's food + feeding them 
  • The product packaging, the key ingredients and call out the benefits 
  • The ‘after’, once your dog has lost weight

                                     

We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!

Variations
Hooks, CTAs or other key messaging
2nd Variation
3rd Variation
Variation #3
Creator Requirements
Any
United Kingdom
23-36
Pets
Additional Details

​Video editing requirements:

  • Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
  • Showcase a happy dog with movement and energy where possible.
  • Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
  • Voiceover/Text to speech to be very enthusiastic.
  • Please film in natural light and in high-res and no blurry footage.
  • Add engaging captions to your video and remember to submit the version without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Please don't sound like you're reading off a script.
  • When writing the brand name in captions use 'Pooch & Mutt'.
  • Share your storyboard with Rachel prior to filming
  • Please ensure music used in videos are cleared for commercial use

Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!